the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
The Best Barista courses in South Africa | WDC
Want to learn how to be a barista? Then you need to get trained, and certified. I'd imagine you can still pour a coffee without certification, but to get a top job, then surely you'd want the right accreditation on your CV. Or LinkedIn. Or some modern social media...
WHG Telematics | Australia client #3
WHG Telematics does just that: Telematics - for the transport industry in Australia. A really interesting service to offer and one that saves lives! I hope to see them take some of the market away from the big players and considering the size of some of the...
Make Zero Coffee | UK Client in a fun space
Another website for a UK client, and another milestone. I love working with folks in London and part of my dream has always been to be paid to visit London once a year for six weeks to service my clients… and visit Wimbledon to watch tennis! I’ve gone to the UK a few...
POPIA | It’s coming to south africa soon, so be ready
Last year, in July 2020 South Africa announced that the POPIA law is finally coming into effect. It had been talked about for years and we always knew that we could delay because our government is quite slow on some things, but moreover because once they announce it,...
Codespace in Cape Town | Coding Academy & Education
Codespace reached out to me in February to help them with their SEO strategy, and implementation. Passionate about education and job creation, I leapt at the opportunity. Codespace has this amazing ability to (theoretically) take someone who just finished Matric, and...
Gaming, Gamers, and Gaming the System
This article suggests that there are 2.6 Billion people who game in the world! That is a huuuuuge number! In a sense we all "game" when we play games at work, on weekends with friends, but they're word games, card games, random old games - maybe we even play some mind...
Learning Unlimited | tip-top Education I envy
If I had a choice, I would study at Cambridge University, even though I am old and grey. In 2012 I had the opportunity to visit both Oxford, and Cambridge and though I loved Oxford and it has so many good memories (I stayed there for six weeks) something about...
A/B Testing | What it is, why it matters
This is perhaps the simplest idea in the world, and in the world of marketing. If you’re reading this you are almost already thinking ‘Why is this guy telling us something so obvious?’ to which I reply ‘Then why are you reading this?’ But for the uninformed among us,...
International Education Day | Being reminded of the importance of learning
Education is a basic human right that unlocks the door to a world of possibility. Without education, we would make no steps in the direction of growth, discovery, and an overall improvement in understanding each other and our surroundings. The 24th of January was...
Anton Van Straaten | Very experienced jo’burg photographer
Anton has been someone I have worked alongside for perhaps three years now, as he helped me grow Baithe Photography in the Gauteng region. Out of a number of photographers I pitched the idea to (to help me expand) he was the one I chose out of the lot - what a great...
Kasinomics | The book that set sail
Wow! That is the first word that comes to mind when I try and think how to explain this book. As a South African who has had almost every privilege and opportunity and support I am flabbergasted that people with the very antithesis of my upbringing are absolutely...
Corruption Prevention | A Private Solution for a Global Problem
In recent years there has been a significant shift in the perception and acceptance of corporate misconduct. Having once been treated as a rather trivial offence, corruption is now seen as a serious criminal act and many international corporations are being sued for...
How to optimise a page of your website for Search Engines | SEO 101
How you Would optimise a typical page of your website for "better SEO"05August, 2020Tools, Tips, TricksI get asked this often, in a myriad of ways and so I finally collated all that I'd written in mails, documents, and over an americano+biscotti at some quiet café in...
Wrapped Gifts | Digital Voucher Gifting
Wrapped Gifts is an online portal for buying vouchers to a selection of well-known retailers. Keedo, Tread and Miller, Vida e Caffè, Burger King, iStore, Cape Unionn Mart and more. For a set fee you can. gift someone a digital coupon that enables them to easily buy...
Impact Africa | Digital NGO work
Impact Africa has one of the best "reasons to exist" out of all the companies I've ever worked with - what a pleasure helping an organisation that helps others in such a profound and challenging way. I proudly salute them! For them, what I got busy with was site audit...
NGO Client #2 | Good Work Foundation
The Good Work Foundation is a really super organisation that helps with education in South Africa. Backed by some huge brands, this allows them to have a large staff complement and do incredible work. There is a large focus on IT, STEM, novel ways of learning,...
Redite | Next level Cyber Security
Redite provides clients with a level of security I didn't know existed, and it's been a fascinating journey learning the various ways I could be hacked! Surely a must-have for big corporates with a lot on the line (think lawyers, accountants, finance firms, crypto...
Flourish Strength | Business & Life Coaching
Flourish Strength reached out to me recently for yet again another site audit - as in, site audits are getting popular with folk nowadays, not a second or third audit for Flourish Strength themselves... I'm a big fan of this segue into the world of paying someone...
Another Site Audit | This time for ‘You can do Science’
You can do Science is a client based in Cape Town that helps students to pass their Physical Science classes by giving them extra tuition via their website. They are in the process of a new website build and approached me for help with an SEO strategy and audit so...
SEO Site Audit for Pathfind Media | Cape Town Web Agency
Every now and again a website just needs an audit, as opposed to ongoing SEO work. This is one my favourite things to do as more than anything I love thinking SEO strategy, and being more of a consultant than a freelancer. Pathfind Media reached out to me a month or...
SEMRush vs Serpstat | How to choose what to use
SEMRush vs Serpstat | Let me help you make a choice08June, 2020Tools, Tips, TricksWe all started somewhere. We had to. My SEO journey began with the free Mozbar extension on Chrome, Google Analytics, Google Search Console, Google My Business and any other piece of...
Nine Spheres | Australia beckons and let’s hope I deliver
Nine Spheres Technologies helps companies in Brisbane with all things IT. Well, not likely all things, but the important ones for modern business. I began talking to them pre-COVID19 and only began in late May once their country had done a great job of...
Mapping places to go for tea in Cape Town
Mapping out the best places to have tea in cape town using Google maps. The sun never sets on the British Empire. Or never set. It does now if you consider that those days are over.
Canonical Tags and Duplicate Content | The basics explained
Canonical Tags and Duplicate Content | The basics explained05May, 2020SEOIt comes up often. "What does canonical mean? And what is a canonical tag?" and if not that, then the error from getting this wrong: "What is duplicate content and why is my site penalised for...
Medical PPC Client | Cape Hip and Knee, Cape Town
I think this is the first Medical type client I have worked on and this month of April, we go live with a PPC campaign for this team of three expert surgeons. My work is to get more traffic to their site through Google Ads, which should be a cinch. I love the fact...
Fraud investigation | The Enemy Within: Investigating Internal Fraud
Economic crime in South Africa is at an all-time high and fraud scandals are among the top concerns. According to the PwC global economic crime survey, 77% of South African companies reported experiencing economic crime in 2018. With 49% of all fraud being internal...
Volume Design Studio | Interior Design Client
Volume Design Studio is a small but accomplished interior design agency in Jo'burg that services clients not just in Gauteng, but all over South Africa and even abroad. It was a privilege to help them with their site and show off some of their epic work!