Reputation Management | What it is, and how it works

Reputation Management | What it is, and how it works

Reputation management has been on my radar this year in a big way. Three separate stories, and two new clients from it. The first two stories (and clients) had a problem with their search results, and didn’t like what they were seeing – or rather, what...
The Funnel | The crucial macro-level view you need to see

The Funnel | The crucial macro-level view you need to see

The “funnel” is the idea that as people enter your website (say, 500 potential customers) over time that number dwindles down. So imagine that 100 of those 500 click through to your pricing page, 200 to your services page, and 200 leave your website. Then...
Page Content & Off-site Article Publication

Page Content & Off-site Article Publication

Page Content is very important these days; we know this as the industry keeps telling us that ‘content is king’. There are two major parts to this that we want to cover. One You want to have content on your site that you think potential customers will want...
Off-site SEO & A Link-building Strategy

Off-site SEO & A Link-building Strategy

Off-site SEO means that you attract people to your site with links from other webpages, and bring people to your site by: They click on those links Your website getting a higher ranking from Google (an approval rating in their eyes, of sorts) because you obviously are...