what an SEO does each day
Many clients, past and present, have asked: ‘What goes into SEO? What is involved, and why the large cost?’. Google Ads is pretty straigtforward to most clients, but SEO is a term that means a lot of different things, depending who you ask.
In an effort to answer these questions and paint a picture on what a typical “day in the life of an SEO specialist” looks like, I give you the below. Tonnes of resources, links, names, brands, concepts, jargon, and more. The internet is a veritable “wild west” and us SEO cowboys try to keep the peace.
I have broken it down into a few categories here, and then below you can see the list of each item
Building a website, migrating one, backing it up, ensuring it is SSL enabled, uses a CDN and more. These types of things help your website to be mobile-friendly, easy to parse, and performant in an age where Google insists that they are.
Google admits that there are over 200 ranking factors in their algorithm; and it’s an algorithm that changes over 2,000 times a year! I try and focus on the most important factors whilst not ignoring the lesser ones. Content is key, and always has been, but you cannot ignore the rest.
It’s not possible to do much on a computer without the right tools, and we need many of them! I love being 100% transparent, so read on below to see what I have in my digital “toolbox”. It can takes months to just master one tool, so imagine the years behind them all.
Although I focus mainlyon Google Search Ads – which perfectly complements SEO – it is vital I have some proficiency in the below. LinkedIn, Instagram, YouTube, Remarketing, Display Ads, Newsletter Mailers, Google Shopping Ads. And all backed up by solid understanding of tried-and-tested, Classic Marketing.
Much like the tools in the toolbox, there are various platforms – like Google Ads, Google Search Console, Google Tag Manager, Looker Studio, and Google Analytics – that I use to get the work done. Maybe it is just my choice of wording but I see these more as the “battlefield”, and the tools as the “weapons”.
SEO sits within a bigger function, and that is marketing. To do SEO correctly a “digital architect” would need to know what is happening with sales, marketing, advertising and their respective goals. Often I find small businesses have zero strategy to build on, and I aim to address and/or fix this.
The Year I ventured into SEO & PPC
all time clients i have helped
Active Clients i'm working on
Percent of my day I spend learning, and upskilling
- Google Ads (PPC)
- Google Display Network (GDN)
- Google Merchant Centre
- Google Remarketing
Ensure that your website has “all the boxes ticked” so that Google prefers your website to the competition. I can help.
some of the articles, posts, and
resources from my blog
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