SErvices
To get a better understanding of what we offer give yourself five to ten minutes to read through what we do
What We Do
Industry Analysis & SEO Strategy
Before we can advise you, we need to know just what you – and importantly, your competitors – do, and how you rank. After which we can advise you on the best way to achieve both higher rankings and visiting customers that convert.
On-site SEO Guidance
Depending on your scenario we will either send you a guide on what you can do to improve your on-site SEO, or do it ourselves. More than likely it will be a combination of both, as a lot can be done by the client, but some things are best left to the specialists.
Google Ads Campaign
Almost all SEO takes months to “kick in” and result in higher rankings, so we strongly suggest using Google Ads until that day. We will devise a strategy to ensure you rank highly for as many relevant keywords as possible, making you visible to potential customers immediately.
Off-site SEO Strategy
Once your on-site SEO is set up the next mandatory step is off-site help. Simply put, we need to get your name (and url) out to as many sites as possible online. This is the most expensive, time-consuming, and hardest part of the project. But leave it to us, we know what we are doing!
Content Strategy
‘Content is king’. This is the new buzzword in SEO and it shall likely remain this way for a while. We can help with press releases, social media platforms and posts, and any other online content. Although we rarely produce it ourselves, good strategy here is essential.
Monthly Reviews
SEO results can take months to attain and we totally understand this. Therefore we shall provide a monthly report on how you are performing, as you steadily make your way to the top. All our results can be verifired by giving you access to Google Analytics and other performance data.
If that six-step outline leaves you more confused about SEO than before, then we hope the below does a better job
industry insight & keyword Strategy
Before anything is started, the first thing we attend to is understanding your industry, and the various keywords and phrases that potential customers will search for. Getting this done correctly up front is essential and paves the way for a successful campaign. Although the majority of the work is done by us we do need to hear from you any particular insight or direction you would suggest. There is quite a difference between selling a yacht versus selling a yacht cruise…
campaign planning & long-term strategy
After an industry analysis and keyword strategy we discuss wtih you the best way forward. Typically SEO results have a small immediate impact, yet long-lasting results can take 6-9 months to achieve, industry dependent. An AdWords campaign can obviously begin to show results immediately yet it also takes months to become more economical as we leverage the knowledge gained from consumer behaviour. All in all, a short and long-term plan is drawn up, weighed up, and ultimately agreed upon.
on-site SEO & website Architecture
The good news is that this only has do be done once, the bad news is that the process is a little painstaking up front. Luckily, we can plan it all out for you, dot every “i”, cross every “t”, and make sure your on-site SEO is tip-top. It is essential this is done correctly before you move on to working on your off-site SEO. Read our blog post (linked below) on the importance of this, complete with a gardening metaphor – to make it all a little easier to understand.
OFF-site SEO & a link-building STrategy
As mentioned previously, this is the long, hard work that goes on behind the scenes and really pays off in the long haul. The complexity of this task is too big to get into but put simply, we get your name out on the internet and drive traffic to your site. This helps improve your recognition by Google (and Bing/Yahoo etc) and therefore impacts your rankings positively. Continuing with the gardening metaphor, this is the daily grind of sowing and weeding and composting and watering and then one day… the harvest! Read more by following the blog post link below.
Page Content & off-site Article publication
We have written many blog posts over the years and having written content is a key part of your strategy. After you’ve set up your site architecture – and geared your main pages for keywords you hope to rank for – you will want to focus on a long-term blog strategy that helps you rank for all the long-tail keywords. We can help you develop this list and guide you as to what to write, and why.
Google my business, maps, & Reviews
from time to time I give out advice on my blog
Canonical Tags and Duplicate Content | The basics explained
Canonical Tags and Duplicate Content | The basics explained05May, 2020SEOIt comes up often. "What does canonical mean? And what is a canonical tag?" and if not that, then the error from getting this wrong: "What is duplicate content and why is my site penalised for...
SEO Tutorial #1 | See what I see!
In this first tutorial we shall see what goes through my head when I see how you rank. We shall be doing this for a prospective made up client who is trying to rank for the term "pizza oven installation England", and all the derivatives. Essentially, they make...
Reputation Management | What it is, and how it works
Reputation management has been on my radar this year in a big way. Three separate stories, and two new clients from it. The first two stories (and clients) had a problem with their search results, and didn't like what they were seeing - or rather, what their potential...