the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
Helping the new Recspert Platform
I have started helping the new Recspert Platform, a SaaS product out of the USA that helps people find recreation providers near them. It's more than likely going to be a long journey for this startup, and my hope is that they build slowly but steadily into a giant,...
Woodstock Gin | tastings and more
Woodstock Gin offers three tasty gins, and gin tastings - and probably plenty more, as I am soon to discover. They're the latest client to add to the books, and it's pure SEO this time around. Funnily enough, of all the gin bars to walk into in the world, I walked...
The Attitude Advantage
The Attitude Advantage is a new client, based in California, USA. Super excited to see how this one grows, as it's early days with just some Google Ads, and Webmaster vibes for now.
Discovery Bank | Benefits, Rewards, & More in 2023
In January of 2023 I began my journey with Discovery Bank. I'd first used Discovery Health back in 2007, added Discovery Vitality in 2008, and much like getting everything in the Apple ecosystem for easy integration, I finally took the plunge and started migrating to...
The Vine School
New client to announce today is "The Vine School", based in Claremont/Kenilworth Cape Town. I actually tried to get a job here in 2014, and didn't and so I ended up doing SEO and Google Ads! Hilarious. Hoping to get them more traffic, and higher quality traffic too,...
2030 | A “Give me Space” Odyssey
This essay below attempts to make a big claim, just for the sake of making one, and let’s see how it plays out. There is going to come a big turning point in the world, and a lot will change from then on, and for the sake of having some kind of line in the sand, I am...
A perfect page of content in terms of SEO
This is how to rank for keywords, presented in a new way: that of an analogy. For a straightforward, listlike approach, read my other post about the main checkboxes to tick off to create a "Google will be happy" type of page. The above heading ("A perfect page of...
Ness Basketball
I have just begun work on a new client, namely Ness Basketball. They are based in the US, close to Washington DC, for those who know a little bit of geography. It's a typical SEO + Google Ads situation, and you should check in again in 6-12 months to see how things...
Help you Gas | New venture in Cape Town
I am helping this new business appear for both organic and Google Ads based search results. Early days, check back in 2024. I used to use gas in my home, but bought a property that didn't have it installed and so thought "perhaps it is time to move to induction",...
Discovery Vitality | Updated for 2023
I first started using Discovery Vitality in 2008, when my work moved locations next door to a newly-built Virgin Active. Back then Vitality was R109, and to get "free" gym within that price was worth it alone. In addition, Vitality took a risk and let you get back a...
Discovery Miles | Loyalty in 2023
I finally took the plunge to get behind Discovery Bank early this year; it was probably in January because that is the month that is quiet for me, and I use it to do all that "life admin" like looking at my home and car insurance, for one. It had been in the back of...
Creating content at the power of thought | AI is salivating
July in Cape Town is a month of school holidays and quiet. I think a lot of people who do business in the city - and maybe the whole country - go on holiday and there's school holidays and then everyone comes back and it's much quieter than usual. So I've used the...
Magic and SEO | 2023 big prediction
There was this magician who revolutionized the industry by challenging simplistic tricks and fostering creativity - basically he revealed the most basic tricks done by magicians, so that collectively they would raise the bar and be more creative. His story mirrors...
Google Ads Grant | How to apply and Benefit
Google Grant A Google Grant allows you to use Google Ads to advertise your non-profit. And, as the website tells you, it can help “Raise awareness, attract donors, and recruit new volunteers using Google search ads.” I’ve helped three clients (so far) with Google...
Hummingbird Property
Hummingbird Property, a new client with a tech and machine learning background, is set to shake things up in Cape Town. I worked with them for a few months, helping increase their visibility and brand awareness. It's still early days but the future looks promising....
All the Pretty Horses | The Vanishing Vaquero
In All the Pretty Horses, McCarthy attempts to dissect the idea of the cowboy, showing us what remains if you separate the man from his “horse”. This is carefully reflected in the representation of the teenagers John Grady Cole, Lacey Rawlins, and Blevins. To be real...
ITRS
A new Cape Town client is the wonderful ITRS, who specialise in Cyber Security, among other things. In a day and age where your online property is more valuable than your physical one, getting this kind of thing right is incredibly important. Working in the B2B sector...
Discover Home Inspection
I've recently taken on a new client, and we're trying something different. For the first month, I'll only do minimal work for them. After that, we won't revisit it until a year later. This approach is best for them since they can't dedicate too much time each month...
SPQR, Asterix, and World Dominance | AKA Empires
Here is a very cool map, accurate of mid-August 2023. World map of what...? Let me know what you think it represents? A prize for guessing is a flat white coffee, on me. Drum roll... It's a map of the countries my clients operate from, or are based in. You can easily...
Plantation Shutters
The Soul of South Africa: Where Opportunity, Risk, and Adversity Give Rise to Greatness In the heart of Africa lies a land brimming with allure and mystique - South Africa. A nation of resolute spirit, where the winds of opportunity, risk, and adversity intertwine to...
FTCS
FTCS is a promising new client doing great things in our city and country. Right now, we're building their website. In the future, we hope to help them with SEO.
Five Inspirational South African Women in STEM Careers
As our world embarks on the Fourth Industrial Revolution, where technology is becoming increasingly complex and embedded in the development and transformation of research capabilities, we feel that it is crucial to encourage and equip young girls and women to strive...
Marmite but Dad won’t | Parenting in 2022
We ate a lot of marmite this year. My wife and I, that is. It's because when you are a father of a baby you have precious little time, and when you do need to eat, you make marmite toast. It's also because the yeast in Marmite helps with something nutritional for my...
Donating to NGOs in South Africa | Key things to bear in mind
With December upon us, the spirit of giving may have snuck its way into your heart. Are you considering how you can make a difference this season? There are many charities, NGOs, and foundations in South Africa that are always in need of additional funding to support...
Eating well, living well | A How to
I helped a small business based in Stellenbosch with their SEO, and content strategy this month of December. I also was very tempted to buy a lot of goods from their online store! You can view Good Eats, and their assortment of dried fruit, and nuts and decide for...
Freedom Day Reflections | Why we still have work to do in ensuring that education is equal for all
Freedom Day is intended as a day of celebration, a day on which South Africa is called to reflect on the freedom that came with entering a democratic system. While each citizen now has the opportunity to cast their vote, the legacy of inequality still looms over our...
Take a seat at the table
Another e-commerce client arrives in the form of Chair Crazy, take a look at their shop's sitemap here. I am hoping to help with their Google Ads, Google Search Console, Google Analytics, and Google everything (aka SEO) which will be swell. I enjoy being in the Google...