the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
Whatsapp for business | Dare I venture in
This past week I wondered whether the next step for my business's online presence was going to be "WhatsApp for Business". I haven't answered that one yet, partly because I am tired of answering WhatsApps.... I feel like - and kind of hope that - things like Instagram...
Kahu K9 Training | Bark up the right tree
Intro to my first client of the new year, and it's not what you'd typically expect - a canine adventure of massive paw-tential. With a three-year old getting into Paw Patrol I now cannot ignore all the paw-related puns and such peerless jokes. But, never fear, Paw...
Ten years
I’ve had my own business for ten years to this day. What a milestone. I wanted to give it a shot for seven years and the fact it’s still going is a testament to the joy it gives me - it’s a like a child, having your own small business. There were some real tests early...
Education consulting, singapore based
A new client this Christmas (cue the seasonal Mariah Carey song) is the wonderful, and interesting "ED-SG", who offer Education consulting to families looking to migrate (probably temporarily, like migratory birds) to Singapore. Of course, if you delve deeper they...
Merchant Factors
This new client has giant potential, but they opted for one of my metaphorical "look under the hood" audits. First, know what you are dealing with, and then decide if you will get your car fixed, or zooped up - that's the idea. So I wait with very normal breath to...
Beale Wildlife Park | Marketing an established brand
Marketing began today for this new client, straight out of the United Kingdom. Just west of London, this well-established Wildlife Park already has such a strong presence, yet, there is still so much that can be done. It's really nice to be doing some UK based...
Repair a bag, Repair a website
I was approached to help Barksole appear perfectly in the Map Pack, among other things. They want to dominate the SERP's and one of the ways I am going to do that is get their NAP right for every Barksole store location they have on offer. I've been going at it for 10...
Work as we know it, and want it
I love work. Some people don’t and can’t wait for the weekend, but I think I got lucky, partly through pure chance, and somewhat through multiple choices per year. In 2008 I opted for the four-day work week at my first job. I had only worked there for a year, and this...
Discovery Vitality | Now Updated for 2024
I first started using Discovery Vitality in 2008, when my work moved locations next door to a newly-built Virgin Active. Back then Vitality was R109, and to get "free" gym within that price was worth it alone. In addition, Vitality took a risk and let you get back a...
Discovery Bank | Benefits, Rewards, & More in 2023
In January of 2023 I began my journey with Discovery Bank. I'd first used Discovery Health back in 2007, added Discovery Vitality in 2008, and much like getting everything in the Apple ecosystem for easy integration, I finally took the plunge and started migrating to...
Pick n Pay | Have they lost their way
There has been mention in the press of late that Pick n Pay are Flailing. Subjective opinion of course, but echoed out across the interwebs by many. Objectively, they had their first loss in a financial year ever. Not one to just let this time in history pass me by, I...
So Rare | intersection of business
Sorare is a combination of the world of fantasy sports, blockchain technology, and investing. I think that is quite novel, right? I've certainly not heard of anything that resembles that business model, but then I have never played "fantasy football" and the like. All...
Woolworths Loyalty | Or lack thereof
I spent some time writing about Discovery Vitality, Discovery Bank, and all the rest of it (Health, Driving, Exercise etc) in some former posts, which should all show on the loyalty section of my site. But it occured to me in that basic maths experiment (is Vitality...
Hoist Hire | Making london more liveable
When lifting, lowering or moving a load, a hoist is a useful device in making the job easier. Hoists come in a variety of shapes and sizes, each suited to different tasks and different contexts. They can be operated manually or electrically and may be fixed or mobile....
HIAB Hire | Moving in london
Moving house can be a tricky situation, which may involve needing to move large household items through very small spaces. Questions like “How did we even get this sofa in here in the first place?”, backaches and frustrated friends or family who volunteered to help...
Penguins and Metaphors
I took this photo of a pengiun years back on a day trip round the Peninsula of Cape Town - easily one of my favourite things to do in this epic city. Ideally, it's early summer, a midweek trip to skip the crowds, you have a friend or two, some beach bats, and you hit...
Helping the new Recspert Platform
I have started helping the new Recspert Platform, a SaaS product out of the USA that helps people find recreation providers near them. It's more than likely going to be a long journey for this startup, and my hope is that they build slowly but steadily into a giant,...
Woodstock Gin | tastings and more
Woodstock Gin offers three tasty gins, and gin tastings - and probably plenty more, as I am soon to discover. They're the latest client to add to the books, and it's pure SEO this time around. Funnily enough, of all the gin bars to walk into in the world, I walked...
The Attitude Advantage
The Attitude Advantage is a new client, based in California, USA. Super excited to see how this one grows, as it's early days with just some Google Ads, and Webmaster vibes for now.
The Vine School
New client to announce today is "The Vine School", based in Claremont/Kenilworth Cape Town. I actually tried to get a job here in 2014, and didn't and so I ended up doing SEO and Google Ads! Hilarious. Hoping to get them more traffic, and higher quality traffic too,...
2030 | A “Give me Space” Odyssey
This essay below attempts to make a big claim, just for the sake of making one, and let’s see how it plays out. There is going to come a big turning point in the world, and a lot will change from then on, and for the sake of having some kind of line in the sand, I am...
A perfect page of content in terms of SEO
This is how to rank for keywords, presented in a new way: that of an analogy. For a straightforward, listlike approach, read my other post about the main checkboxes to tick off to create a "Google will be happy" type of page. The above heading ("A perfect page of...
Ness Basketball
I have just begun work on a new client, namely Ness Basketball. They are based in the US, close to Washington DC, for those who know a little bit of geography. It's a typical SEO + Google Ads situation, and you should check in again in 6-12 months to see how things...
Help you Gas | New venture in Cape Town
I am helping this new business appear for both organic and Google Ads based search results. Early days, check back in 2024. I used to use gas in my home, but bought a property that didn't have it installed and so thought "perhaps it is time to move to induction",...
Discovery Miles | Loyalty in 2023
I finally took the plunge to get behind Discovery Bank early this year; it was probably in January because that is the month that is quiet for me, and I use it to do all that "life admin" like looking at my home and car insurance, for one. It had been in the back of...
Creating content at the power of thought | AI is salivating
July in Cape Town is a month of school holidays and quiet. I think a lot of people who do business in the city - and maybe the whole country - go on holiday and there's school holidays and then everyone comes back and it's much quieter than usual. So I've used the...
Magic and SEO | 2023 big prediction
There was this magician who revolutionized the industry by challenging simplistic tricks and fostering creativity - basically he revealed the most basic tricks done by magicians, so that collectively they would raise the bar and be more creative. His story mirrors...