SEO Tips & Tricks Blog
We try to write helpful articles here from time to time. The idea being that our clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort.
Whether it is on-site SEO, a Google Ad campaign, off-site SEO or most likely: all three – I will devise a strategy to ensure you rank highly and are visible to all potential customers. Perhaps the vital first thing to note is that they are all inextricably linked. As...read more
SEO Vocabulary is a much needed thing. I have discovered this the hard when explaining things over and over to clients, and often the exact same thing to all the different clients. In fact, you probably are a client of mine (or should be) if you are reading this right...read more
Google Search Console is another free software tool from Google that allows you to see how your website is performing. Importantly, you need to set this up when you start up a new website and get that oh so precious data from the beginning of time. It's never too late...read more
Google Analytics is a free piece of software that helps you monitor who is coming to your website, and what they are doing when they get there. For the non-experts who want a quick outline of the main things you need to understand with Google Analytics, here is a...read more
Page Content is very important these days; we know this as the industry keeps telling us that 'content is king'. There are two major parts to this that we want to cover. One You want to have content on your site that you think potential customers will want to search...read more
Google My Business is simply a way to register your business with the giant Google themselves so that you appear when people search for you, or your industry term, online. For example, I search for 'vineyard hotel' and this is what crops up: When...read more
Off-site SEO means that you attract people to your site with links from other webpages, and bring people to your site by: They click on those links Your website getting a higher ranking from Google (an approval rating in their eyes, of sorts) because you obviously are...read more
On-site SEO refers to getting all your ducks in a row on your website. That is a simplification but it involves gearing your site to communicate with the internet at large just what you are about. Say for example that you have a building business, then your site's...read more
Campaign planning is probably the next discussion once you have your initial strategy and budget in place. Once you have in mind how to do your on-site SEO, what your industry looks like, how much it will cost you, and how long it will take then you want to begin to...read more
Industry insight up front is pivotal to the success of your SEO strategy. From the beginning we need to know what it is you do, and what you hope to rank for, and importantly: why. From this we can determine how you are performing, how your competitors are (if any),...read more
AdWords is simple the system by which you pay Google to advertise your business and its services at the top of their search results. Google returns search results based on what users search for, and so, if they search 'Cape Town plumber' they will list adverts...read more
SEO is currently one of the most searched terms, and sought after skill sets in business today. A term, a title, a job, a noun, a verb... But just what is it!? It stand for 'Search Engine Optimisation' and while many people think "that just means Google" - truly,...read more