SEO Tips & Tricks Blog

We try to write helpful articles here from time to time. The idea being that our clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.

Look out for the series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort.

Another Site Audit | This time for ‘You can do Science’

Another Site Audit | This time for ‘You can do Science’

You can do Science is a client based in Cape Town that helps students to pass their Physical Science classes by giving them extra tuition via their website. They are in the process of a new website build and approached me for help with an SEO strategy and audit so...

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SEO Site Audit for Pathfind Media | Cape Town Web Agency

SEO Site Audit for Pathfind Media | Cape Town Web Agency

Every now and again a website just needs an audit, as opposed to ongoing SEO work. This is one my favourite things to do as more than anything I love thinking SEO strategy, and being more of a consultant than a freelancer. Pathfind Media reached out to me a month or...

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SEMRush vs Serpstat | How to choose what to use

SEMRush vs Serpstat | How to choose what to use

SEMRush vs Serpstat | Let me help you make a choice08June, 2020Tools, Tips, TricksWe all started somewhere. We had to. My SEO journey began with the free Mozbar extension on Chrome, Google Analytics, Google Search Console, Google My Business and any other piece of...

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Canonical Tags and Duplicate Content | The basics explained

Canonical Tags and Duplicate Content | The basics explained

Canonical Tags and Duplicate Content | The basics explained05May, 2020SEOIt comes up often. "What does canonical mean? And what is a canonical tag?" and if not that, then the error from getting this wrong: "What is duplicate content and why is my site penalised for...

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Medical PPC Client | Cape Hip and Knee, Cape Town

Medical PPC Client | Cape Hip and Knee, Cape Town

I think this is the first Medical type client I have worked on and this month of April, we go live with a PPC campaign for this team of three expert surgeons. My work is to get more traffic to their site through Google Ads, which should be a cinch. I love the fact...

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SEO Tutorial #1 | See what I see!

SEO Tutorial #1 | See what I see!

In this first tutorial we shall see what goes through my head when I see how you rank. We shall be doing this for a prospective made up client who is trying to rank for the term "pizza oven installation England", and all the derivatives. Essentially, they make...

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Newlands Therapy Centre | Another niche Client

Newlands Therapy Centre | Another niche Client

Newlands Therapy Centre is my latest client. Comprising a team of psychologists, they provide psychological help to Cape Town folk with very private issues. Getting Google Reviews is going to be a difficult one... But, for the rest it should be pretty stock standard....

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Mailchimp | Ideal for Customer Relationship Marketing

Mailchimp | Ideal for Customer Relationship Marketing

Below is a summary of the research I did regarding Mailchimp in an effort to deliver better CRM marketing (Customer Relationship Marketing) to my clients. Just to note, all things related to the legal side would ideally be checked by a legal expert as there are layers...

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Birding Ecotours | Super interesting niche tourism

Birding Ecotours | Super interesting niche tourism

Birding Ecotours offers small group birding tours all over the world. I am astonished at how many twitchers (this means birders) there are in the world, and the lengths that they go to travel to see just one bird. But also, I am not. We all have our pet ambitions and...

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WordPress Boosting | WordPress Series #5

WordPress Boosting | WordPress Series #5

Boosting or super-charging your website is a very necessary thing to learn if you want to continue your SEO or Website dreams with Wordpress. Incredibly easy to get into with a very gradual learning curve, there is a point where you need to up your game so you can...

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Munro Forensic Actuaries | A rare skill in the country

Munro Forensic Actuaries | A rare skill in the country

Munro Forensic Actuaries (or "Munro FA" from now on) has been our most recent addition to the fleet of ships we are trying to sail through the dark waters of the internet. Waters that pirates and the navy both frequent, and both of which can sink you. In this analogy...

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Hotjar | An awesome tool to help you shape your site

Hotjar | An awesome tool to help you shape your site

I began using Hotjar about two years ago. A close friend started working for them and ever since I tried it out I have been incredibly happy with the free feedback I get on site visitors' UX, and more. Sign up here to test out the free version that gives you a lot of...

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Stephen Penny Psychology | New client, new niche

Stephen Penny Psychology | New client, new niche

This new business has just joined us. Stephen has launched out on a limb to start his own practice and guess what? He vitally needs both a fresh website, and the SEO tools & tactics to help him rank it over his rivals. Thankfully, we have just what it takes to...

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Adnama Hair Design | Another niche in the burbs

Adnama Hair Design | Another niche in the burbs

Adnama, you read that right, is joining us as our first Hairdresser. She needs both a Wordpress website and tip-top SEO so that she attracts all the interested customers within a 10-mile radius of her place of work in the southern suburbs, Cape Town. It's early days...

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The Firewood Company | TFWC joins the fray

The Firewood Company | TFWC joins the fray

The Firewood Company has recently undergone a site redesign and has the impetus to grow their marketing budget. We were roped in to help with Google Ads and for some on-site SEO advice so that all those freezing Capetonians who turn to the web in distress to find...

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Atlantic Marina | Luxury Apartment Rental Management

Atlantic Marina | Luxury Apartment Rental Management

Atlantic Marina specialises in luxury, self-catering apartment rental in the V&A Waterfront, of Cape Town acclaim. A unique and “niche” type of business and hence perfect for SEO! SEO largely involves narrowing down exactly what a company’s offering is and helping...

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Hosting a ‘.co.za’ Website in South Africa | What we do

Hosting a ‘.co.za’ Website in South Africa | What we do

Website Hosting. What is the best thing to do? It's a complex answer, and it depends what you want to do going forward. In simplicity, the two main options for the beginner in the world wide web would be: Short term You are just looking to have one website or client,...

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Reputation Management | What it is, and how it works

Reputation Management | What it is, and how it works

Reputation management has been on my radar this year in a big way. Three separate stories, and two new clients from it. The first two stories (and clients) had a problem with their search results, and didn't like what they were seeing - or rather, what their potential...

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GridFA | Forensic Accounting based in Cape Town

GridFA | Forensic Accounting based in Cape Town

GridFA stands for Grid 'Forensic Accounting', and that is their prime business. It’s not often the man on the street needs a forensic accountant (if ever) but in a country full of corruption (#KPMG) one can imagine these guys keep themselves busy! Much like insurance,...

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Bing | An Alternative to Google

Bing | An Alternative to Google

In terms of searches, Bing is the second best option to Google, with Yahoo in third and it may be worth your while seeing if it can help your site's SEO rankings. What an SEO expert should do for you, from day one, is set up your website to be indexed with Google...

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Xzibit Marketing | Brand Activations & Exhibition Stands

Xzibit Marketing | Brand Activations & Exhibition Stands

Xzibit Marketing do two things very, very well. Brand Activations and Exhibition Stands. There is something special about that, namely they deliver world-class service to their clientele because they aren't so diversified that they lose out on service delivery. Their...

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GMT+ | A new client in the world of Behavioural Economics

GMT+ | A new client in the world of Behavioural Economics

GMT+ specialises in Behavioural Economics - a nifty new term that most won't understand. Just imagine normal Economic insight mixed with more down to earth, streetwise Psychology. That's as accurate as I will get, for the rest, get in touch with them 🙂 We are going...

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The Funnel | The crucial macro-level view you need to see

The Funnel | The crucial macro-level view you need to see

The "funnel" is the idea that as people enter your website as they navigate through your website, that number dwindles down to a small percentage who become customers. So imagine, say, 500 potential customers come to your website, and 100 of those 500 click through to...

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