SEO Tips & Tricks Blog

We try to write helpful articles here from time to time. The idea being that our clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.

Look out for the series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort.

Reputation Management | What it is, and how it works

Reputation Management | What it is, and how it works

Reputation management has been on my radar this year in a big way. Three separate stories, and two new clients from it. The first two stories (and clients) had a problem with their search results, and didn't like what they were seeing - or rather, what their potential...

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GridFA | Forensic Accounting based in Cape Town

GridFA | Forensic Accounting based in Cape Town

GridFA stands for Grid 'Forensic Accounting', and that is their prime business. It’s not often the man on the street needs a forensic accountant (if ever) but in a country full of corruption (#KPMG) one can imagine these guys keep themselves busy! Much like insurance,...

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Bing | An Alternative to Google

Bing | An Alternative to Google

In terms of searches, Bing is the second best option to Google, with Yahoo in third and it may be worth your while seeing if it can help your site's SEO rankings. What an SEO expert should do for you, from day one, is set up your website to be indexed with Google...

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Xzibit Marketing | Brand Activations & Exhibition Stands

Xzibit Marketing | Brand Activations & Exhibition Stands

Xzibit Marketing do two things very, very well. Brand Activations and Exhibition Stands. There is something special about that, namely they deliver world-class service to their clientele because they aren't so diversified that they lose out on service delivery. Their...

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GMT+ | A new client in the world of Behavioural Economics

GMT+ | A new client in the world of Behavioural Economics

GMT+ specialises in Behavioural Economics - a nifty new term that most won't understand. Just imagine normal Economic insight mixed with more down to earth, streetwise Psychology. That's as accurate as I will get, for the rest, get in touch with them 🙂 We are going...

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The Funnel | The crucial macro-level view you need to see

The Funnel | The crucial macro-level view you need to see

The "funnel" is the idea that as people enter your website as they navigate through your website, that number dwindles down to a small percentage who become customers. So imagine, say, 500 potential customers come to your website, and 100 of those 500 click through to...

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Lift & Load London | Another UK client enters our books

Lift & Load London | Another UK client enters our books

Lift & Load is our newest client and perhaps this is out sixth British client? I have lost track but certainly between #5 and #10. #10 client, not #10 Downing Street. Lift & Load does really niche moving around London, and into the rest of the UK and Europe....

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Crystal Lodges Uganda | Welcome to a new Client

Crystal Lodges Uganda | Welcome to a new Client

Today we welcome Crystal Lodges Uganda as a new client. We are very stoked to be burrowing our way into both the Ugandan market, and the accommodation and safari market, too. Firm believers in supporting our local Africans, and advertising to the world how epic this...

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WordPress Security | WordPress Series #4

WordPress Security | WordPress Series #4

Wordpress Security is vital in this day and digital age. With 25% of the world's websites being a Wordpress one, it's likely that 25% or more websites being hacked are built using that platform. To be honest, I would say 50% at least because some % of the whole will...

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Core Furniture | First furniture client on our books

Core Furniture | First furniture client on our books

Core Furniture approached us to help with the search results they were seeing. A big player in the industry, and largely targeting high-end imported furniture, they are a typical company in need of SEO. What I mean by that is they have a brand presence, a physical...

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WordPress Plugins | WordPress Series #3

WordPress Plugins | WordPress Series #3

Wordpress Plugins are a given. If you are willing to work with Wordpress, you need to be willing to give in to using the plugins that integrate with it. There are pros and cons to them, but I think the pros far outweigh the cons. That said, if you have the budget,...

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Landing Pages | What they are, and Why you need Them

Landing Pages | What they are, and Why you need Them

Landing Pages are the start of good UX. UX stands for User Experience, and a good 'UX' is every web developers dream for those that use the website. We all want to go to world-class websites that are easy to navigate, communicate clearly, are soft on the eyes, and get...

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wiGroup | New client added, full of promise

wiGroup | New client added, full of promise

wiGroup is our newest client - hot off the press, that is the exciting news for today! We aim to help them reach into new territories overseas through Google Ads, and other avenues but also have some unique tasks ahead involving their social media and SERP's. They are...

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WordPress Themes | WordPress Series #2

WordPress Themes | WordPress Series #2

If you are into Wordpress, you are likely quite into a Wordpress theme. We generally like what we are used to, but what are the definitive themes out there? Who has the most users and/or downloads and who is worth taking note of? We would hate our readers to use the...

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Website Performance | Some things to look out for

Website Performance | Some things to look out for

When you are talking to a web developer who is going to build your new website, how do you know what to look out for in terms of website performance? It's really tricky knowing the key metrics without having been trained in the industry. Generally, I would imagine you...

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SSL Certificates | A really basic introduction

SSL Certificates | A really basic introduction

An SSL certificate (simply put) is a method of verifying that browsing on a website is secure. The famous green padlock (seen on the top left of a browser) shows you in one glance that you can safely trawl around to your heart's content and not worry that your data is...

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WordPress SEO | WordPress Series, Article #1

WordPress SEO | WordPress Series, Article #1

Wordpress is a powerful, incredible platform that lets people ease into the world of making websites and with that comes the opportunity to learn SEO. Every website needs good SEO (well, there must be some exceptions) but by and large a website that is beautiful,...

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Air Property | New Google Ads client for 2019

Air Property | New Google Ads client for 2019

Air Property is our newest client of 2019, and welcome to them. We will be helping them primarily with their Google Ads and ensuring that tourists abroad find their website and use them to book accommodation in Cape Town. We hope that in months to come this dovetails...

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Hosting | What you need to know

Hosting | What you need to know

Hosting can be an odd term for the uninitiated. If you refer back to the article on domains you might recall the metaphor of the postal service, and physical addresses. Your domain is like your physical postal address; your hosting is like your local post office....

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Domain Purchase & Renewal | Every Website Needs This

Domain Purchase & Renewal | Every Website Needs This

To begin with, let's quickly explain what a domain is. These web folk who "set up" the internet, or at least, started defining everything made things incredibly simple for us all in their vocabulary. What is difficult is all the initialisms (the shortening of a string...

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Google Data Studio | The next Level

Google Data Studio | The next Level

Google Data Studio is like Google Analytics, on creatine. It helps you to see all your data in one place, but importantly, from a myriad of platforms. Google Analytics is more than enough for most people and businesses but you may be that guy who wants to wow a client...

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Crystal Café Society| A new once-off client with a twist

Crystal Café Society| A new once-off client with a twist

Crystal Café Society houses a website full of decent content that hopes to bring internet searchers to their site. From there they have an array of aspirations, including monetising their content as they are often affiliate links. It's a strange world we live in but...

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Google Suite | Business E-mail and a lot more

Google Suite | Business E-mail and a lot more

Google Suite is a no-brainer for most startups, or small businesses. It offers a whole host of incredible software tools for a paltry $4 or $5 a month, per user. Considering Microsoft Office for business is around $280 - for Word, Excel, Powerpoint, & Outlook -...

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Google Ads Campaign | How to Start

Google Ads Campaign | How to Start

Whether it is on-site SEO, a Google Ads campaign, off-site SEO or most likely: all three – I will devise a strategy to ensure you rank highly and are visible to all potential customers. Perhaps the vital first thing to note is that they are all inextricably linked. As...

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What is Google Ads? | Previously known as “AdWords”

What is Google Ads? | Previously known as “AdWords”

Google Ads is simple the system by which you pay Google to advertise your business and its services at the top of their search results. Google returns search results based on what users search for, and so, if they search 'Cape Town plumber' they will list adverts...

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Yellow Tree Environmental | A new client in Air Pollution

Yellow Tree Environmental | A new client in Air Pollution

Yellow Tree Environmental specialises in stack testing and monitoring, helping our country's air pollution stay within healthy levels. Before the client brief and doing research into the industry I never gave much thought to "stacks". Those thin towers reaching to the...

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