SEO Tips & Tricks Blog

We try to write helpful articles here from time to time. The idea being that our clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.

Look out for the series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort.

Core Furniture | First furniture client on our books

Core Furniture | First furniture client on our books

Core Furniture approached us to help with the search results they were seeing. A big player in the industry, and largely targeting high-end imported furniture, they are a typical company in need of SEO. What I mean by that is they have a brand presence, a physical...

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WordPress Plugins | WordPress Series #3

WordPress Plugins | WordPress Series #3

Wordpress Plugins are a given. If you are willing to work with Wordpress, you need to be willing to give in to using the plugins that integrate with it. There are pros and cons to them, but I think the pros far outweigh the cons. That said, if you have the budget,...

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Landing Pages | What they are, and Why you need Them

Landing Pages | What they are, and Why you need Them

Landing Pages are the start of good UX. UX stands for User Experience, and a good 'UX' is every web developers dream for those that use the website. We all want to go to world-class websites that are easy to navigate, communicate clearly, are soft on the eyes, and get...

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wiGroup | New client added, full of promise

wiGroup | New client added, full of promise

wiGroup is our newest client - hot off the press, that is the exciting news for today! We aim to help them reach into new territories overseas through Google Ads, and other avenues but also have some unique tasks ahead involving their social media and SERP's. They are...

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WordPress Themes | WordPress Series #2

WordPress Themes | WordPress Series #2

If you are into Wordpress, you are likely quite into a Wordpress theme. We generally like what we are used to, but what are the definitive themes out there? Who has the most users and/or downloads and who is worth taking note of? We would hate our readers to use the...

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Website Performance | Some things to look out for

Website Performance | Some things to look out for

When you are talking to a web developer who is going to build your new website, how do you know what to look out for in terms of website performance? It's really tricky knowing the key metrics without having been trained in the industry. Generally, I would imagine you...

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SSL Certificates | A really basic introduction

SSL Certificates | A really basic introduction

An SSL certificate (simply put) is a method of verifying that browsing on a website is secure. The famous green padlock (seen on the top left of a browser) shows you in one glance that you can safely trawl around to your heart's content and not worry that your data is...

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WordPress SEO | WordPress Series, Article #1

WordPress SEO | WordPress Series, Article #1

Wordpress is a powerful, incredible platform that lets people ease into the world of making websites and with that comes the opportunity to learn SEO. Every website needs good SEO (well, there must be some exceptions) but by and large a website that is beautiful,...

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Air Property | New Google Ads client for 2019

Air Property | New Google Ads client for 2019

Air Property is our newest client of 2019, and welcome to them. We will be helping them primarily with their Google Ads and ensuring that tourists abroad find their website and use them to book accommodation in Cape Town. We hope that in months to come this dovetails...

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Upcoming Events | 2019 a year to be excited about

This is the year that a few big conferences could change the world. Ok, maybe I exaggerate but it may start the winds of change that later make a huge impact. We will see 🙂 Up first, the #UNEA4 in Nairobi coming to you in March. Then, Hannover Messe 2019, which will...

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Hosting | What you need to know

Hosting | What you need to know

Hosting can be an odd term for the uninitiated. If you refer back to the article on domains you might recall the metaphor of the postal service, and physical addresses. Your domain is like your physical postal address; your hosting is like your local post office....

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Domain Purchase & Renewal | Every Website Needs This

Domain Purchase & Renewal | Every Website Needs This

To begin with, let's quickly explain what a domain is. These web folk who "set up" the internet, or at least, started defining everything made things incredibly simple for us all in their vocabulary. What is difficult is all the initialisms (the shortening of a string...

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Google Data Studio | The next Level

Google Data Studio | The next Level

Google Data Studio is like Google Analytics, on creatine. It helps you to see all your data in one place, but importantly, from a myriad of platforms. Google Analytics is more than enough for most people and businesses but you may be that guy who wants to wow a client...

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Crystal Café Society| A new once-off client with a twist

Crystal Café Society| A new once-off client with a twist

Crystal Café Society houses a website full of decent content that hopes to bring internet searchers to their site. From there they have an array of aspirations, including monetising their content as they are often affiliate links. It's a strange world we live in but...

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Google Suite | Business E-mail and a lot more

Google Suite | Business E-mail and a lot more

Google Suite is a no-brainer for most startups, or small businesses. It offers a whole host of incredible software tools for a paltry $4 or $5 a month, per user. Considering Microsoft Office for business is around $280 - for Word, Excel, Powerpoint, & Outlook -...

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Google Ads Campaign | How to Start

Google Ads Campaign | How to Start

Whether it is on-site SEO, a Google Ads campaign, off-site SEO or most likely: all three – I will devise a strategy to ensure you rank highly and are visible to all potential customers. Perhaps the vital first thing to note is that they are all inextricably linked. As...

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What is Google Ads? | Previously known as “AdWords”

What is Google Ads? | Previously known as “AdWords”

Google Ads is simple the system by which you pay Google to advertise your business and its services at the top of their search results. Google returns search results based on what users search for, and so, if they search 'Cape Town plumber' they will list adverts...

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Yellow Tree Environmental | A new client in Air Pollution

Yellow Tree Environmental | A new client in Air Pollution

Yellow Tree Environmental specialises in stack testing and monitoring, helping our country's air pollution stay within healthy levels. Before the client brief and doing research into the industry I never gave much thought to "stacks". Those thin towers reaching to the...

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Rentacheapie | SEO for Cape Town Car Rentals

Rentacheapie | SEO for Cape Town Car Rentals

Rentacheapie is a new client who is hoping to increase their visibility on Google searches (and hopefully Bing by default) in two main ways. First, on local search (by which I mean South African) and secondly, by attracting more Europeans. A pretty seasonal business,...

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What is Google Analytics | Why You Need it

What is Google Analytics | Why You Need it

Google Analytics is a free piece of software that helps you monitor who is coming to your website, and what they are doing when they get there. For the non-experts who want a quick outline of the main things you need to understand with Google Analytics, here is a...

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Google Search Console | A Vital First Step

Google Search Console | A Vital First Step

Google Search Console is another free software tool from Google that allows you to see how your website is performing. Importantly, you need to set this up when you start up a new website and get that oh so precious data from the beginning of time. It's never too late...

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SEO Vocabulary | Learn the online world’s “vernacular”

SEO Vocabulary | Learn the online world’s “vernacular”

SEO Vocabulary is a much needed thing. I have discovered this the hard way when explaining things over and over to clients, and often the exact same thing to all the different clients. In fact, you probably are a client of mine (or should be) if you are reading this...

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Page Content & Off-site Article Publication

Page Content & Off-site Article Publication

Page Content is very important these days; we know this as the industry keeps telling us that 'content is king'. There are two major parts to this that we want to cover. One You want to have content on your site that you think potential customers will want to search...

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Off-site SEO & A Link-building Strategy

Off-site SEO & A Link-building Strategy

Off-site SEO means that you attract people to your site with links from other webpages, and bring people to your site by: They click on those links Your website getting a higher ranking from Google (an approval rating in their eyes, of sorts) because you obviously are...

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On-site SEO & Website Architecture | How to do this

On-site SEO & Website Architecture | How to do this

On-site SEO refers to getting all your ducks in a row on your website. That is a simplification but it involves gearing your site to communicate with the internet at large just what you are about. Remember, SEO stands for 'Search Engine Optimisation' - so the goal is...

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