the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
Outdoor Education | Benefits of learning outside
With the 21st Century working environment requiring people to have a deeper sense of not only their surroundings, but also of themselves, outdoor education is growing in popularity. Let’s take a brief look at what it means to take the classroom outside and how this...
Conservation Photography | How to create images that inspire change
Conservation Photography began its journey a long time ago, but was only officially recognised in 2005 as a niche category of photography and has gained much traction recently. While images have always been a powerful tool in conveying important messages,...
For the love of learning | South Africans who fought for education
Learning should not be a privilege, it should be something everyone has equal access to; I believe that education is a tool for change, and that it empowers. For this month, we have decided to pay homage to just a few South Africans who stood up for the right to...
GenX | Another Education Client
A new project this month is to help the burgeoning education business of GenX, or the Genex Institute. They are the official Cambridge partner in Africa, allowing schools to offer Cambridge education and assessment (and I am sure much else) through their combination...
Delta Steam Traps | You learn something new every day
New client just in: Delta Steam Systems, who make steam traps and do some other things that are beyond my level of intelligence. I have a gut feel that this is going to be a wonderful project, and one that delivers value to the client for years to come. Typical...
The Gender Gap in STEM – Empowering Women
Science, technology, engineering and mathematics (STEM) skills are becoming increasingly sought after as we take steps to achieve our global goal of becoming a more sustainably impactful society. These fields, however, continue to be dominated by men. Worldwide. While...
What Are 21st Century Skills?
In today’s rapidly changing and constantly shifting world, students need to be equipped with skills that will offer them flexibility and confidence to adapt. The idea of ‘21st Century skills’ has grown in popularity, and while it has not yet been concretely defined or...
New ways of teaching: Easy-to-use digital learning apps for children
Technology is developing at an incredible speed. This has led to an overall shift from analogue to digital ways of working and has sparked the infusion of e-learning in schools. While many traditional methods of teaching still hold a lot of value, technology is there...
How Can You Commemorate Youth Day This Year?
Each year on June 16, South Africans celebrate Youth Day. It is a day of reflection, where we are called to think back on the youth who rose up to add their voices to the struggle against apartheid rule. It has been memorialised as a public holiday, to honour those...
Shopfox
Want to shop like a fox, and not like a jackal? Then choose local and go to Shopfox and support them. There is no pressure to buy everything local - who can literally do that and survive - but every little bit helps. And speaking of, my little bit will be helping them...
Google Ads tasks | Learn what I do
Google Ads - The typical initial, weekly, & monthly tasks Keyword researchCreate ad copyCreate campaign for each countryCreate ad groups for various servicesDetermine bid strategyMake bid adjustments, including:Device adjustments (desktop vs tablet vs...
Megara Events | Weddings, and more
The Megara site will tell you that they love "creating inspired events around your most special celebrations and corporate occasions" and it's my job to give them an SEO once-over and ensure they are aware of the their industry's online presence, and how they can fit...
Yachting and training industry client just in
My latest client sits within the training and education space, and I'd like to introduce you to: "Get Onboard" - who teach a variety of courses to help you get work on superyachts. As someone who "worked a season" on the yachts way, way back in my youth, this is super...
Coffee and breakfast at the vineyard hotel | brain food
I recenlty added a service offering on my website where I suggested instead of committing to a six month retainer (standard for SEO for most clients) we rather grab a buffet breakfast at the Vineyard Hotel. That is, if you live in Cape Town and it's easy for you to...
War and Peace | Greatest book of all time
This book is without question the best book I have ever read. There are many reasons why, and as an opening caveat there are some world-class books I have yet to read. Apparently Dostoyevsky’s The Brother's Karamazov is the best, but I will read that one quiet winter....
Rank higher in the Map Pack | The importance of Local Results
Ranking higher in the Map Pack has become a priority in the past year. What does the ‘Map Pack’ mean? It means that nowadays, before you see organic search results, you often see a map with three companies, typically with business contact details and star ratings. At...
Pipe App SAAS Solution | Plumbing Industry Disruptor
A new SAAS offering for the plumbing industry named 'Pipe App' recently launched in South Africa, and they've asked me to help with their SEO and Google Ads.
Favourite thing? Coffee and a croissant. But where…
I've always loved the Parisian ideal of a black coffee and a croissant on my walk to work each day. It's maybe happened twice but that could change. It's too costly on the pocket, and even more so on the waistline, but this tandem of delights is one of life's best...
You can do Maths | Education, again
Another new client, and this time for "You can do Maths" which must be a spinoff, or sister company of a past client "You can do Science", who I helped with SEO and Google Ads a while back. Must have made a good impression... So, it is education - again! There was...
Seven years in Tibet | I can wholly support doing it
Today marks seven years since I embarked on the journey of owning my first business. 19th January, 2015. It was a big day. Also, nothing happened. In my head was this small seedling of an idea of a business that was transformed from a thought into a 100% concrete...
A Year in Provence | A year in review for The Digital Architect
It's the end of 2021 and I am certain everyone is saying the same thing "the last time a year ended we all thought the next year would be the end of covid and all that and, we were wrong." So, I am not going to write that, and rather try and say something original,...
Capita | US-based NGO and Think tank
Capita is the newest client on the books and certainly one of the most intriguing projects I've come across, ever. How do you disseminate information? I guess I will have to find out through reading their numerous articles. A non-partisan news source, I am as excited...
candi solar | Energy experts I’d totally back
candi solar is doing great things, and so, expect big things from these solar energy experts based in Switzerland. They operate across four countries, and install solar roofing mainly in South Africa and India, from what I can tell right now. In time, I am sure they...
Jabba Training | Voice Overs and what not
Jabba Training is a new client and their brief to me is just to bring in more eyes on the site, and eyes that will convert into clients. Due to the budget, and the way of marketing, and pace of life, this one is only going to be a Google Ads adventure. Three months to...
Greece | Going back in history and learning about today
When you look at a map of Greece it seems as though the bottom half of the country exploded and the resulting shrapnel formed into the two thousand odd scattered islands which make up the Greek Islands. Despite what geologists, evolutionists or any manner of scientist...
Basic Social Media Strategy
A lot of clients ask about Social Media. The usual things I hear are either in the vein of: Do we really need Social Media? As in, it feels likes a shotgun approach and how do we measure what is working? Or We really need to be on social media! What should we pay?...
Kauai Coffee Subscription | The way of the future
I am an early adopter of the "Kauai Coffee Subscription" and I really think it could be the way of the future for many brands. As someone helping another company or two with loyalty, it was in my best interest to see what the Kauai deal was all about. For the...