SEO Tips & Tricks Blog

We try to write helpful articles here from time to time. The idea being that our clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.

Look out for the series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort.

WordPress SEO | WordPress Series, Article #1

WordPress SEO | WordPress Series, Article #1

Wordpress is a powerful, incredible platform that lets people ease into the world of making websites and with that comes the opportunity to learn SEO. Every website needs good SEO (well, there must be some exceptions) but by and large a website that is beautiful,...

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Air Property | New Google Ads client for 2019

Air Property | New Google Ads client for 2019

Air Property is our newest client of 2019, and welcome to them. We will be helping them primarily with their Google Ads and ensuring that tourists abroad find their website and use them to book accommodation in Cape Town. We hope that in months to come this dovetails...

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Hosting | What you need to know

Hosting | What you need to know

Hosting can be an odd term for the uninitiated. If you refer back to the article on domains you might recall the metaphor of the postal service, and physical addresses. Your domain is like your physical postal address; your hosting is like your local post office....

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Domain Purchase & Renewal | Every Website Needs This

Domain Purchase & Renewal | Every Website Needs This

To begin with, let's quickly explain what a domain is. These web folk who "set up" the internet, or at least, started defining everything made things incredibly simple for us all in their vocabulary. What is difficult is all the initialisms (the shortening of a string...

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Google Data Studio | The next Level

Google Data Studio | The next Level

Google Data Studio is like Google Analytics, on creatine. It helps you to see all your data in one place, but importantly, from a myriad of platforms. Google Analytics is more than enough for most people and businesses but you may be that guy who wants to wow a client...

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Crystal Café Society| A new once-off client with a twist

Crystal Café Society| A new once-off client with a twist

Crystal Café Society houses a website full of decent content that hopes to bring internet searchers to their site. From there they have an array of aspirations, including monetising their content as they are often affiliate links. It's a strange world we live in but...

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Google Suite | Business E-mail and a lot more

Google Suite | Business E-mail and a lot more

Google Suite is a no-brainer for most startups, or small businesses. It offers a whole host of incredible software tools for a paltry $4 or $5 a month, per user. Considering Microsoft Office for business is around $280 - for Word, Excel, Powerpoint, & Outlook -...

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Google Ads Campaign | How to Start

Google Ads Campaign | How to Start

Whether it is on-site SEO, a Google Ads campaign, off-site SEO or most likely: all three – I will devise a strategy to ensure you rank highly and are visible to all potential customers. Perhaps the vital first thing to note is that they are all inextricably linked. As...

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What is Google Ads? | Previously known as “AdWords”

What is Google Ads? | Previously known as “AdWords”

Google Ads is simple the system by which you pay Google to advertise your business and its services at the top of their search results. Google returns search results based on what users search for, and so, if they search 'Cape Town plumber' they will list adverts...

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Yellow Tree Environmental | A new client in Air Pollution

Yellow Tree Environmental | A new client in Air Pollution

Yellow Tree Environmental specialises in stack testing and monitoring, helping our country's air pollution stay within healthy levels. Before the client brief and doing research into the industry I never gave much thought to "stacks". Those thin towers reaching to the...

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Rentacheapie | SEO for Cape Town Car Rentals

Rentacheapie | SEO for Cape Town Car Rentals

Rentacheapie is a new client who is hoping to increase their visibility on Google searches (and hopefully Bing by default) in two main ways. First, on local search (by which I mean South African) and secondly, by attracting more Europeans. A pretty seasonal business,...

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What is Google Analytics | Why You Need it

What is Google Analytics | Why You Need it

Google Analytics is a free piece of software that helps you monitor who is coming to your website, and what they are doing when they get there. For the non-experts who want a quick outline of the main things you need to understand with Google Analytics, here is a...

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Google Search Console | A Vital First Step

Google Search Console | A Vital First Step

Google Search Console is another free software tool from Google that allows you to see how your website is performing. Importantly, you need to set this up when you start up a new website and get that oh so precious data from the beginning of time. It's never too late...

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SEO Vocabulary | Learn the online world’s “vernacular”

SEO Vocabulary | Learn the online world’s “vernacular”

SEO Vocabulary is a much needed thing. I have discovered this the hard when explaining things over and over to clients, and often the exact same thing to all the different clients. In fact, you probably are a client of mine (or should be) if you are reading this right...

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Page Content & Off-site Article Publication

Page Content & Off-site Article Publication

Page Content is very important these days; we know this as the industry keeps telling us that 'content is king'. There are two major parts to this that we want to cover. One You want to have content on your site that you think potential customers will want to search...

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Off-site SEO & A Link-building Strategy

Off-site SEO & A Link-building Strategy

Off-site SEO means that you attract people to your site with links from other webpages, and bring people to your site by: They click on those links Your website getting a higher ranking from Google (an approval rating in their eyes, of sorts) because you obviously are...

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On-site SEO & Website Architecture | How to do this

On-site SEO & Website Architecture | How to do this

On-site SEO refers to getting all your ducks in a row on your website. That is a simplification but it involves gearing your site to communicate with the internet at large just what you are about. Say for example that you have a building business, then your site's...

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Campaign Planning & Long-term Strategy

Campaign Planning & Long-term Strategy

Campaign planning is probably the next discussion once you have your initial strategy and budget in place. Once you have in mind how to do your on-site SEO, what your industry looks like, how much it will cost you, and how long it will take then you want to begin to...

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Industry Insight & Keyword Strategy

Industry Insight & Keyword Strategy

Industry insight must be done up front as this is pivotal to the success of your SEO strategy. From the very beginning we need to know what it is you do, what you hope to rank for, and importantly: why. From this we can determine how you are performing, how your...

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What is SEO?

What is SEO?

SEO is currently one of the most searched terms, and sought after skill sets in business today. A term, a title, a job, a noun, a verb... But just what is it!? It stand for 'Search Engine Optimisation' and while many people think "that just means Google" - truly,...

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Wildeflower | Pro-bono once-off local Cape Town client

Wildeflower | Pro-bono once-off local Cape Town client

Wildeflower is perhaps the best go-to wedding florist company in South Africa, and certainly in the Cape. We are incredibly proud to know the owner personally and have helped her in the early years to formulate her SEO strategy. One of our quickest success stories is...

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Chota Peg & Lime | Web, SEO, and Google Ads Client

Chota Peg & Lime | Web, SEO, and Google Ads Client

Chota Peg & Lime was one of our first international clients. Based in London, UK they have opened up many doors for us that side and we are proud of their growth too. Not many of our clients opt-in for a "full package" as it were - comprising SEO, Google Ads, a...

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Ecolution Consulting | On-site SEO for a local business

Ecolution Consulting | On-site SEO for a local business

Ecolution Consulting required a new website and primed on-site SEO in order for their website to rank for the correct terms. Focusing on Green Building Consulting, LEED certification, sustainability and a whole host of terms related to that industry it was a simple...

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Baithe Photography | First SEO and Google Ads Client

Baithe Photography | First SEO and Google Ads Client

Baithe Photography is technically our first SEO client of all time. Way back in March 2015 is when I got into SEO, pretty quickly after getting into building a website, as not only did I need this photography website to look good, I needed it to rank! And so began the...

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