the digital architect’s SEO Blog

I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.

Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.

Pick n Pay | Have they lost their way

Pick n Pay | Have they lost their way

There has been mention in the press of late that Pick n Pay are Flailing. Subjective opinion of course, but echoed out across the interwebs by many. Objectively, they had their first loss in a financial year ever. Not one to just let this time in history pass me by, I...

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So Rare | intersection of business

So Rare | intersection of business

Sorare is a combination of the world of fantasy sports, blockchain technology, and investing. I think that is quite novel, right? I've certainly not heard of anything that resembles that business model, but then I have never played "fantasy football" and the like. All...

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Woolworths Loyalty | Or lack thereof

Woolworths Loyalty | Or lack thereof

I spent some time writing about Discovery Vitality, Discovery Bank, and all the rest of it (Health, Driving, Exercise etc) in some former posts, which should all show on the loyalty section of my site. But it occured to me in that basic maths experiment (is Vitality...

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Hoist Hire | Making london more liveable

Hoist Hire | Making london more liveable

When lifting, lowering or moving a load, a hoist is a useful device in making the job easier. Hoists come in a variety of shapes and sizes, each suited to different tasks and different contexts. They can be operated manually or electrically and may be fixed or mobile....

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HIAB Hire | Moving in london

HIAB Hire | Moving in london

Moving house can be a tricky situation, which may involve needing to move large household items through very small spaces. Questions like “How did we even get this sofa in here in the first place?”, backaches and frustrated friends or family who volunteered to help...

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Penguins and Metaphors

Penguins and Metaphors

I took this photo of a pengiun years back on a day trip round the Peninsula of Cape Town - easily one of my favourite things to do in this epic city. Ideally, it's early summer, a midweek trip to skip the crowds, you have a friend or two, some beach bats, and you hit...

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Helping the new Recspert Platform

Helping the new Recspert Platform

I have started helping the new Recspert Platform, a SaaS product out of the USA that helps people find recreation providers near them. It's more than likely going to be a long journey for this startup, and my hope is that they build slowly but steadily into a giant,...

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Woodstock Gin | tastings and more

Woodstock Gin | tastings and more

Woodstock Gin offers three tasty gins, and gin tastings - and probably plenty more, as I am soon to discover. They're the latest client to add to the books, and it's pure SEO this time around. Funnily enough, of all the gin bars to walk into in the world, I walked...

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The Attitude Advantage

The Attitude Advantage

The Attitude Advantage is a new client, based in California, USA. Super excited to see how this one grows, as it's early days with just some Google Ads, and Webmaster vibes for now.

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Discovery Bank | Benefits, Rewards, & More in 2023

Discovery Bank | Benefits, Rewards, & More in 2023

In January of 2023 I began my journey with Discovery Bank. I'd first used Discovery Health back in 2007, added Discovery Vitality in 2008, and much like getting everything in the Apple ecosystem for easy integration, I finally took the plunge and started migrating to...

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The Vine School

The Vine School

New client to announce today is "The Vine School", based in Claremont/Kenilworth Cape Town. I actually tried to get a job here in 2014, and didn't and so I ended up doing SEO and Google Ads! Hilarious. Hoping to get them more traffic, and higher quality traffic too,...

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2030 | A “Give me Space” Odyssey

2030 | A “Give me Space” Odyssey

This essay below attempts to make a big claim, just for the sake of making one, and let’s see how it plays out. There is going to come a big turning point in the world, and a lot will change from then on, and for the sake of having some kind of line in the sand, I am...

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A perfect page of content in terms of SEO

A perfect page of content in terms of SEO

This is how to rank for keywords, presented in a new way: that of an analogy. For a straightforward, listlike approach, read my other post about the main checkboxes to tick off to create a "Google will be happy" type of page. The above heading ("A perfect page of...

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Ness Basketball

Ness Basketball

I have just begun work on a new client, namely Ness Basketball. They are based in the US, close to Washington DC, for those who know a little bit of geography. It's a typical SEO + Google Ads situation, and you should check in again in 6-12 months to see how things...

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Help you Gas | New venture in Cape Town

Help you Gas | New venture in Cape Town

I am helping this new business appear for both organic and Google Ads based search results. Early days, check back in 2024. I used to use gas in my home, but bought a property that didn't have it installed and so thought "perhaps it is time to move to induction",...

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Discovery Vitality | Now Updated for 2024

Discovery Vitality | Now Updated for 2024

I first started using Discovery Vitality in 2008, when my work moved locations next door to a newly-built Virgin Active. Back then Vitality was R109, and to get "free" gym within that price was worth it alone. In addition, Vitality took a risk and let you get back a...

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Discovery Miles | Loyalty in 2023

Discovery Miles | Loyalty in 2023

I finally took the plunge to get behind Discovery Bank early this year; it was probably in January because that is the month that is quiet for me, and I use it to do all that "life admin" like looking at my home and car insurance, for one. It had been in the back of...

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Creating content at the power of thought | AI is salivating

Creating content at the power of thought | AI is salivating

July in Cape Town is a month of school holidays and quiet. I think a lot of people who do business in the city - and maybe the whole country - go on holiday and there's school holidays and then everyone comes back and it's much quieter than usual. So I've used the...

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Magic and SEO | 2023 big prediction

Magic and SEO | 2023 big prediction

There was this magician who revolutionized the industry by challenging simplistic tricks and fostering creativity - basically he revealed the most basic tricks done by magicians, so that collectively they would raise the bar and be more creative. His story mirrors...

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Google Ads Grant | How to apply and Benefit

Google Ads Grant | How to apply and Benefit

Google Grant A Google Grant allows you to use Google Ads to advertise your non-profit. And, as the website tells you, it can help “Raise awareness, attract donors, and recruit new volunteers using Google search ads.” I’ve helped three clients (so far) with Google...

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Hummingbird Property

Hummingbird Property

Hummingbird Property, a new client with a tech and machine learning background, is set to shake things up in Cape Town. I worked with them for a few months, helping increase their visibility and brand awareness. It's still early days but the future looks promising....

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All the Pretty Horses | The Vanishing Vaquero

All the Pretty Horses | The Vanishing Vaquero

In All the Pretty Horses, McCarthy attempts to dissect the idea of the cowboy, showing us what remains if you separate the man from his “horse”. This is carefully reflected in the representation of the teenagers John Grady Cole, Lacey Rawlins, and Blevins. To be real...

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ITRS

ITRS

A new Cape Town client is the wonderful ITRS, who specialise in Cyber Security, among other things. In a day and age where your online property is more valuable than your physical one, getting this kind of thing right is incredibly important. Working in the B2B sector...

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Discover Home Inspection

Discover Home Inspection

I've recently taken on a new client, and we're trying something different. For the first month, I'll only do minimal work for them. After that, we won't revisit it until a year later. This approach is best for them since they can't dedicate too much time each month...

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SPQR, Asterix, and World Dominance | AKA Empires

SPQR, Asterix, and World Dominance | AKA Empires

Here is a very cool map, accurate of mid-August 2023. World map of what...? Let me know what you think it represents? A prize for guessing is a flat white coffee, on me. Drum roll... It's a map of the countries my clients operate from, or are based in. You can easily...

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Plantation Shutters

Plantation Shutters

The Soul of South Africa: Where Opportunity, Risk, and Adversity Give Rise to Greatness In the heart of Africa lies a land brimming with allure and mystique - South Africa. A nation of resolute spirit, where the winds of opportunity, risk, and adversity intertwine to...

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FTCS

FTCS

FTCS is a promising new client doing great things in our city and country. Right now, we're building their website. In the future, we hope to help them with SEO.

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