Industry Insight Articles

Discovery Bank | Benefits, Rewards, & More in 2023

In January of 2023 I began my journey with Discovery Bank. I'd first used Discovery Health back in 2007, added Discovery Vitality in 2008, and much like getting everything in the Apple ecosystem for easy integration, I finally took the plunge and started migrating to...

2030 | A “Give me Space” Odyssey

This essay below attempts to make a big claim, just for the sake of making one, and let’s see how it plays out. There is going to come a big turning point in the world, and a lot will change from then on, and for the sake of having some kind of line in the sand, I am...

Discovery Vitality | Updated for 2023

I first started using Discovery Vitality in 2008, when my work moved locations next door to a newly-built Virgin Active. Back then Vitality was R109, and to get "free" gym within that price was worth it alone. In addition, Vitality took a risk and let you get back a...

Discovery Miles | Loyalty in 2023

I finally took the plunge to get behind Discovery Bank early this year; it was probably in January because that is the month that is quiet for me, and I use it to do all that "life admin" like looking at my home and car insurance, for one. It had been in the back of...

Hire an SEO who “gets” your industry. If when telling them about your business they seem to drift away and stare out the window, or worse, don’t even ask about your business, then run away immediately! I’ve listed a few industries I am passionate about as of writing this, and it will grow with time. For now it’s primarily: cities, travel, air pollution but in time it will touch on the airline industry, education, and food. A lot of the things are interrelated, so it’s not so clear cut, but don’t use me for your new R&B app – I can deliver some value, but rather pick someone who loves R&B and gets the target market, knows the influencers, memorises the hashtags, attends the concerts etc etc.