Industry Insight Articles

So Rare | intersection of business

Sorare is a combination of the world of fantasy sports, blockchain technology, and investing. I think that is quite novel, right? I've certainly not heard of anything that resembles that business model, but then I have never played "fantasy football" and the like. All...

Woolworths Loyalty | Or lack thereof

I spent some time writing about Discovery Vitality, Discovery Bank, and all the rest of it (Health, Driving, Exercise etc) in some former posts, which should all show on the loyalty section of my site. But it occured to me in that basic maths experiment (is Vitality...

Hoist Hire | Making london more liveable

When lifting, lowering or moving a load, a hoist is a useful device in making the job easier. Hoists come in a variety of shapes and sizes, each suited to different tasks and different contexts. They can be operated manually or electrically and may be fixed or mobile....

HIAB Hire | Moving in london

Moving house can be a tricky situation, which may involve needing to move large household items through very small spaces. Questions like “How did we even get this sofa in here in the first place?”, backaches and frustrated friends or family who volunteered to help...

Hire an SEO who “gets” your industry. If when telling them about your business they seem to drift away and stare out the window, or worse, don’t even ask about your business, then run away immediately! I’ve listed a few industries I am passionate about as of writing this, and it will grow with time. For now it’s primarily: cities, travel, air pollution but in time it will touch on the airline industry, education, and food. A lot of the things are interrelated, so it’s not so clear cut, but don’t use me for your new R&B app – I can deliver some value, but rather pick someone who loves R&B and gets the target market, knows the influencers, memorises the hashtags, attends the concerts etc etc.

Penguins and Metaphors

Penguins and Metaphors

I took this photo of a pengiun years back on a day trip round the Peninsula of Cape Town - easily one of my favourite...

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