SEO Tips & Tricks Blog

We try to write helpful articles here from time to time. The idea being that our clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.

Look out for the series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort.

Steaming Ahead | A company at the forefront

Recently at a conference in Cape Town we met an industry expert, Paul. He worked for the company Yellow Tree, as an air pollution specialist. His insight into his country's air pollution was astounding - we couldn't believe how far they had come in such a short space...

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The Funnel | The crucial macro-level view you need to see

The Funnel | The crucial macro-level view you need to see

The "funnel" is the idea that as people enter your website as they navigate through your website, that number dwindles down to a small percentage who become customers. So imagine, say, 500 potential customers come to your website, and 100 of those 500 click through to...

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Lift & Load London | Another UK client enters our books

Lift & Load London | Another UK client enters our books

Lift & Load is our newest client and perhaps this is out sixth British client? I have lost track but certainly between #5 and #10. #10 client, not #10 Downing Street. Lift & Load does really niche moving around London, and into the rest of the UK and Europe....

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Fuel Efficient Aeroplanes | The latest and greatest

The growing aviation industry has a large impact on climate change, producing more CO2 emissions than any other method of transport. The efficiency of aircraft, therefore, does not only cost the environment, but also the passenger through their airfare. In order to...

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Crystal Lodges Uganda | Welcome to a new Client

Crystal Lodges Uganda | Welcome to a new Client

Today we welcome Crystal Lodges Uganda as a new client. We are very stoked to be burrowing our way into both the Ugandan market, and the accommodation and safari market, too. Firm believers in supporting our local Africans, and advertising to the world how epic this...

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WordPress Security | WordPress Series #4

WordPress Security | WordPress Series #4

Wordpress Security is vital in this day and digital age. With 25% of the world's websites being a Wordpress one, it's likely that 25% or more websites being hacked are built using that platform. To be honest, I would say 50% at least because some % of the whole will...

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Coal Power Plants | What do they emit?

Recent reports have revealed that the number of power plants constructed (either by the commencement or completion of building) each year is rapidly decreasing. Further, the number of active plants which are being retired is increasing both in South Africa and...

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Core Furniture | First furniture client on our books

Core Furniture | First furniture client on our books

Core Furniture approached us to help with the search results they were seeing. A big player in the industry, and largely targeting high-end imported furniture, they are a typical company in need of SEO. What I mean by that is they have a brand presence, a physical...

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My love of airports | A child’s fascination

I feel sorry for adults. One look at them standing next to a child at an airport and you realise that with all their years behind them, they have missed something. Or lost it. A train station is no different, or a canning factory, or a dry dock. A child will stare in...

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WordPress Plugins | WordPress Series #3

WordPress Plugins | WordPress Series #3

Wordpress Plugins are a given. If you are willing to work with Wordpress, you need to be willing to give in to using the plugins that integrate with it. There are pros and cons to them, but I think the pros far outweigh the cons. That said, if you have the budget,...

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Climate Change | How it will affect coastal cities

Climate change is a fast-growing and unavoidable threat to the planet; with the global temperature rising on average by 0.8◦C in the last 100 years1, the severe warming of the earth is responsible for the critical, and soon-to-be irreversible changes to our...

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Landing Pages | What they are, and Why you need Them

Landing Pages | What they are, and Why you need Them

Landing Pages are the start of good UX. UX stands for User Experience, and a good 'UX' is every web developers dream for those that use the website. We all want to go to world-class websites that are easy to navigate, communicate clearly, are soft on the eyes, and get...

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wiGroup | New client added, full of promise

wiGroup | New client added, full of promise

wiGroup is our newest client - hot off the press, that is the exciting news for today! We aim to help them reach into new territories overseas through Google Ads, and other avenues but also have some unique tasks ahead involving their social media and SERP's. They are...

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Busiest Airports | Where, When, & Why

The top 20 busiest airports accounted for 17% of all passenger traffic in 2017; the Airports International Council (ACI) reported a total of 1.5 billion travellers flew in 2017 (a 6.6% increase on previous years). As the air travel market rapidly increases, airports...

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WordPress Themes | WordPress Series #2

WordPress Themes | WordPress Series #2

If you are into Wordpress, you are likely quite into a Wordpress theme. We generally like what we are used to, but what are the definitive themes out there? Who has the most users and/or downloads and who is worth taking note of? We would hate our readers to use the...

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Website Performance | Some things to look out for

Website Performance | Some things to look out for

When you are talking to a web developer who is going to build your new website, how do you know what to look out for in terms of website performance? It's really tricky knowing the key metrics without having been trained in the industry. Generally, I would imagine you...

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Green Spaces | Places in London to unwind in nature

Green spaces are the perfect way to escape London’s busy streets and towering skyscrapers -  no matter the season, you’ll always find a beautiful garden to explore. Parks and gardens cover approximately 35,000 acres of London and the surrounding areas, so a...

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SSL Certificates | A really basic introduction

SSL Certificates | A really basic introduction

An SSL certificate (simply put) is a method of verifying that browsing on a website is secure. The famous green padlock (seen on the top left of a browser) shows you in one glance that you can safely trawl around to your heart's content and not worry that your data is...

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Environmental Engineers | What do they do?

In recent decades, society has come to realise that exploiting Earth’s precious resources to support a consumerist lifestyle is unsustainable. Refusing to change could place future generations at risk of an exceptionally poor quality of life (and even extinction) due...

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WordPress SEO | WordPress Series, Article #1

WordPress SEO | WordPress Series, Article #1

Wordpress is a powerful, incredible platform that lets people ease into the world of making websites and with that comes the opportunity to learn SEO. Every website needs good SEO (well, there must be some exceptions) but by and large a website that is beautiful,...

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Seoul Airport | Why it’s rated so highly

I’ve been to Seoul Airport a total of eight times, this is likely more than the average person on earth. My arrivals are short and sweet almost always making my way through immigration peacefully on to the bus ticket counter, and then on to my final destination. This...

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Air Property | New Google Ads client for 2019

Air Property | New Google Ads client for 2019

Air Property is our newest client of 2019, and welcome to them. We will be helping them primarily with their Google Ads and ensuring that tourists abroad find their website and use them to book accommodation in Cape Town. We hope that in months to come this dovetails...

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Hosting | What you need to know

Hosting | What you need to know

Hosting can be an odd term for the uninitiated. If you refer back to the article on domains you might recall the metaphor of the postal service, and physical addresses. Your domain is like your physical postal address; your hosting is like your local post office....

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The Engineering Industry | What 2018 taught us

Industrial engineering is a branch of engineering which deals with the optimisation of complex processes, systems, or organisations. Industrial engineers work to eliminate waste of time, money, materials, person-hours, machine time, energy and other resources that do...

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Africa’s Best Airports | See how they rank up

Airports are ranked on multiple criteria with customer experience as a main focus. The Airport Service Quality awards determine their winners through annual international surveys; 600,000 surveys were answered in over 84 countries to rank the current best airports....

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