the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
candi solar | Energy experts I’d totally back
candi solar is doing great things, and so, expect big things from these solar energy experts based in Switzerland. They operate across four countries, and install solar roofing mainly in South Africa and India, from what I can tell right now. In time, I am sure they...
Jabba Training | Voice Overs and what not
Jabba Training is a new client and their brief to me is just to bring in more eyes on the site, and eyes that will convert into clients. Due to the budget, and the way of marketing, and pace of life, this one is only going to be a Google Ads adventure. Three months to...
Greece | Going back in history and learning about today
When you look at a map of Greece it seems as though the bottom half of the country exploded and the resulting shrapnel formed into the two thousand odd scattered islands which make up the Greek Islands. Despite what geologists, evolutionists or any manner of scientist...
Basic Social Media Strategy
A lot of clients ask about Social Media. The usual things I hear are either in the vein of: Do we really need Social Media? As in, it feels likes a shotgun approach and how do we measure what is working? Or We really need to be on social media! What should we pay?...
Kauai Coffee Subscription | The way of the future
I am an early adopter of the "Kauai Coffee Subscription" and I really think it could be the way of the future for many brands. As someone helping another company or two with loyalty, it was in my best interest to see what the Kauai deal was all about. For the...
The prospect of vertical, indoor farming in Cities
The idea of farming, as we have known it for centuries, typically recalls images of open fields, fresh air, and the sound of birds. So, when considering farming in cities, the thought can seem understandably foreign. But then, everything is foreign until it becomes...
Boschkloof Winery | and South Africa’s best red
It turns out Boschkloof Wine "created the best South African red wine" Tim Atkins has ever tasted in the country! That is pretty crazy … Tim is the ultimate wine reviewer in the English speaking world - maybe all languages, but I don't know enough French to compare. I...
Pharma Dynamics | Nexa shield et al
Pharma Dynamics offers a huge range of pharmaceutical products and three of them are under my radar. They are: Nexa Shield, Cannamics, Boost. I'm tasked with giving them the "once over" and seeing them grow in organic traffic through my efforts. Let's hope my wizardry...
Great marketing
I could write 20,000 words on great marketing, and there will be that many articles, infographics, webinars, podcasts, and more on this topic. But, for the sake of having my two cents thrown in with the rest, here are some examples of incredible marketing I have...
Farmhouse 58 | A new accommodation option
Farmhouse 58 is a part of a bigger project called "58" - you can see it here - and it is an option for those who want to visit the Cradle of Humankind and stay close by. They have some great competition, and they will need to really deliver to get those people in...
Content Genius
Do you know why I love TaxTim? Because if I didn’t know what amount to pay myself each month in terms of UIF, PAYE, and all of that, they have a free calculator that does it for me! Well, that is the good reason (JP Morgan always said 'People give a good reason, and...
Yoyo group | London based payment company
The Yoyo Group is a London-based Payment Loyalty Company in the fintech space that I have worked with before, when they were wiGroup. wiGroup merged with Yoyo Wallet and became the "group" that you see now, in the title of this post. They are on the cutting edge of...
Curiocity, a travel business that keeps going
Curiocity Africa is a new client of mine and they offer amazing accommodation, and experiences across South Africa but mostly in Joburg and Cape Town. I love how authentic they are, and how "proudly South African" it makes me feel seeing the content they put out, and...
Adapt Academy | the Keto diet and health
Adapt Your Life Academy is a new client that centres around one man: Dr Eric Westman. The "Tim Noakes" of the USA he has a huge following and it all revolves around the Keto diet. Prof. Tim Noakes actually discovered Dr Westman, so it's the other way around, but the...
Website navigation | How you get around impacts if you will stick around
If you’re reading this, you’ve navigated a website before. If you’re normal, you’ve likely navigated hundreds, thousands, or ten of thousands of websites before. Much like you’ve potentially navigated a car through the back roads of some CBD or suburb, you had a...
Gophari | Travel and Tourism and awEsome talent
Gophari is a travel website, and blog that helps folk find amazing things to do, mostly in South Africa. The owner also sells advice on how to run a blog, and has a few ebooks on this and other matters, too. Another Wordpress client - something I know all too well -...
Time Centre | South Africa’s biggest clock store
Time Centre is South Africa's Biggest Clock online store and I've just started helping them with their Google Ads and SEO. As well as some other things along the way, and what was cool is I partnered with a great writer to get their content into shape. It's early days...
Citations, Academia, and SEO
If you know some of the history of Google, you will know that it developed off the back of a PhD project at Stanford. When you write a PhD paper (typically you write four papers, but I am sure this varies a lot) or a Masters thesis you need to cite your references. A...
The Best Barista courses in South Africa | WDC
Want to learn how to be a barista? Then you need to get trained, and certified. I'd imagine you can still pour a coffee without certification, but to get a top job, then surely you'd want the right accreditation on your CV. Or LinkedIn. Or some modern social media...
WHG Telematics | Australia client #3
WHG Telematics does just that: Telematics - for the transport industry in Australia. A really interesting service to offer and one that saves lives! I hope to see them take some of the market away from the big players and considering the size of some of the...
Make Zero Coffee | UK Client in a fun space
Another website for a UK client, and another milestone. I love working with folks in London and part of my dream has always been to be paid to visit London once a year for six weeks to service my clients… and visit Wimbledon to watch tennis! I’ve gone to the UK a few...
POPIA | It’s coming to south africa soon, so be ready
Last year, in July 2020 South Africa announced that the POPIA law is finally coming into effect. It had been talked about for years and we always knew that we could delay because our government is quite slow on some things, but moreover because once they announce it,...
Codespace in Cape Town | Coding Academy & Education
Codespace reached out to me in February to help them with their SEO strategy, and implementation. Passionate about education and job creation, I leapt at the opportunity. Codespace has this amazing ability to (theoretically) take someone who just finished Matric, and...
Gaming, Gamers, and Gaming the System
This article suggests that there are 2.6 Billion people who game in the world! That is a huuuuuge number! In a sense we all "game" when we play games at work, on weekends with friends, but they're word games, card games, random old games - maybe we even play some mind...
Learning Unlimited | tip-top Education I envy
If I had a choice, I would study at Cambridge University, even though I am old and grey. In 2012 I had the opportunity to visit both Oxford, and Cambridge and though I loved Oxford and it has so many good memories (I stayed there for six weeks) something about...
A/B Testing | What it is, why it matters
This is perhaps the simplest idea in the world, and in the world of marketing. If you’re reading this you are almost already thinking ‘Why is this guy telling us something so obvious?’ to which I reply ‘Then why are you reading this?’ But for the uninformed among us,...
International Education Day | Being reminded of the importance of learning
Education is a basic human right that unlocks the door to a world of possibility. Without education, we would make no steps in the direction of growth, discovery, and an overall improvement in understanding each other and our surroundings. The 24th of January was...