Campaign planning is probably the next discussion you want to bring up once you have your initial strategy and budget in place. Once you have in mind how to do your on-site SEO, what your industry looks like, how much it will cost you, and how long it will take then you want to begin to think long-term.
In this industry long-term is anything from six months to two years. Most decent SEO results take six months to show for an old site, and perhaps nine to twelve months for a new site.
Perhaps a good list to go through to understand a long-term campaign would be as follows:
- Client meeting about industry and goals. Knowing the KPI’s, the overarching marketing plan, seeing a SWOT analysis, PESTLE analysis and other things are really helpful up front for this
- Research on industry and evaluate the current website
- SEO expert makes a proposal on what on-site SEO fixes to make, and a basic plan of off-site SEO steps, including things like a Google My Business presence, social media, guest blog posts on relevant industry websites, registering with a local chamber of commerce, listing in business directories, and plenty more
- Then, the hard work comes of implementing the above off-site and on-site SEO
- Perhaps dovetailing this with the start of a Google Ads campaign targeting most of those selfsame keywords
- Then, monthly feedback, ideating, and tweaking of the whole campaign
- Ideally, within six months to have ranked on major terms
We hope that helps you to know a very general and macro perspective of what you can expect. Of course there is tonnes more to it when you drill down to the minor details of what goes on, but it is helpful to have a broad perspective to start with.