the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
Mailchimp | Ideal for Customer Relationship Marketing
Below is a summary of the research I did regarding Mailchimp in an effort to deliver better CRM marketing (Customer Relationship Marketing) to my clients. Just to note, all things related to the legal side would ideally be checked by a legal expert as there are layers...
Birding Ecotours | Super interesting niche tourism
Birding Ecotours offers small group birding tours all over the world. I am astonished at how many twitchers (this means birders) there are in the world, and the lengths that they go to travel to see just one bird. But also, I am not. We all have our pet ambitions and...
Types of Air Pollution | Learn something new today
There’s no doubt about it - air pollution is bad for our health. Regularly inhaling polluted air can lead to pulmonary, respiratory and cardiovascular diseases, as well as exacerbate allergies and weaken the immune system. Air pollution is defined as anything that...
Getting around London | Some of your options
If you’re planning a trip to London, you’ll be pleased to know that the city offers plenty of transport options to get you from point A to B. London’s well-developed public transport network means that there is no need to hire a private car. In fact, due to high...
LAX did it | How about Heathrow?
LAX just launched a private terminal for the uber wealthy. $4000 to go through this terminal instead of where all the "plebs" transit. Seems a slight bit ridiculous to do this, considering you would be in the first class lounge anyway if you went through the regular...
Top Five Countries with the best Air Quality | What we found
Good air quality is essential to human health. Regularly breathing in high quality air means a decreased risk of respiratory infections, allergies, cardiovascular diseases, lung diseases and lung cancer. Specifically, when air contains low concentrations of...
Worldwide Air Pollution | Regions where you are more at risk
The state of the environment's general health worldwide is something that we hear about constantly, often accompanied by images of melting ice caps, mountains of trash and people wearing gas masks. Air pollution in particular is a very pressing issue as the quality of...
Forensic accounting: Expertly Navigating Risky Business
It seems that wherever there is money, there is bound to be complications. Ask any experienced entrepreneur and they will tell you that running a business is no walk in the park especially when it comes to economic crime prevention. Business financials can quickly...
WordPress Boosting | WordPress Series #5
Boosting or super-charging your website is a very necessary thing to learn if you want to continue your SEO or Website dreams with Wordpress. Incredibly easy to get into with a very gradual learning curve, there is a point where you need to up your game so you can...
Historic Heathrow Airport
If you’re looking to visit England odds are you’ll be arriving in our nation via one of the world’s biggest and busiest airports, Heathrow Airport (Also known as London Heathrow) is here to handle all of your travel needs as you arrive in the United Kingdom. No matter...
Types of air pollution that affect humans | Beware
Have you ever gazed out at your local city or town only to see its buildings blanketed by a thick layer of smog? ‘Smog’ is a word that is made by combining the words ‘smoke’ and ‘fog’ and is often used to describe the layer of air pollution visible to the human eye....
Strange Weather in the United States: Is this the new normal?
The United States of America have seen worsening weather conditions as years go along. From horrific storms like Hurricane Katrina to having regular occurrences of wildfires every year, it is becoming increasingly difficult to determine what “normal” weather actually...
Munro Forensic Actuaries | A rare skill in the country
Munro Forensic Actuaries (or "Munro FA" from now on) has been our most recent addition to the fleet of ships we are trying to sail through the dark waters of the internet. Waters that pirates and the navy both frequent, and both of which can sink you. In this analogy...
Love your layover | Fun shops to visit at Heathrow Airport
Who says airports have to be boring? Love your layover is a series of articles aimed at uncovering the fun activities that Heathrow Airport has to offer. Instead of dreading the long waits between flights, make the most of your time by exploring Heathrow. You may be...
Hotjar | An awesome tool to help you shape your site
I began using Hotjar about two years ago. A close friend started working for them and ever since I tried it out I have been incredibly happy with the free feedback I get on site visitors' UX, and more. Sign up here to test out the free version that gives you a lot of...
Hollywood action movies filmed at Heathrow Airport
Lights, cameras...boarding passes! When visiting Heathrow Airport, it’s easy to imagine that you’ve stepped into a movie scene. Flashbacks of Die Another Day might run through your mind, or, if you’re more romantically inclined, recalling the famous airport scene in...
Singapore and their Greening Policy | City Spotlight
Singapore is a small island country in Asia that is known not only for its amazing architecture but also its dedication to being as environmentally friendly as possible. The Singapore Green Plan is how the Island nation’s government displays its commitment to keeping...
E-mail Advice that changed my world | Maybe it will change yours
Recently a client of mine passed on this e-mail to me; today, I share it with you as it was one of the most helpful things I had read this year. Let's all aim to be better at e-mailing in this crazy, digital world so this whole country is more productive. And polite....
Stephen Penny Psychology | New client, new niche
This new business has just joined us. Stephen has launched out on a limb to start his own practice and guess what? He vitally needs both a fresh website, and the SEO tools & tactics to help him rank it over his rivals. Thankfully, we have just what it takes to...
Negative Effects of Air Pollution and Long Term Impacts
The declining quality of air in the world is a growing global concern. As more and more countries take action against air pollution, one may wonder why it is such an important issue; this is because air pollution not only affects our health but it also affects the...
Adnama Hair Design | Another niche in the burbs
Adnama, you read that right, is joining us as our first Hairdresser. She needs both a Wordpress website and tip-top SEO so that she attracts all the interested customers within a 10-mile radius of her place of work in the southern suburbs, Cape Town. It's early days...
The Firewood Company | TFWC joins the fray
The Firewood Company has recently undergone a site redesign and has the impetus to grow their marketing budget. We were roped in to help with Google Ads and for some on-site SEO advice so that all those freezing Capetonians who turn to the web in distress to find...
Atlantic Marina | Luxury Apartment Rental Management
Atlantic Marina specialises in luxury, self-catering apartment rental in the V&A Waterfront, of Cape Town acclaim. A unique and “niche” type of business and hence perfect for SEO! SEO largely involves narrowing down exactly what a company’s offering is and helping...
Clean Air Act (1970)
The Clean Air Act is an air pollution control bill that,when passed in 50 years ago, was revolutionary for its time as it introduced environmental protection legislation that had never before been considered. Despite resistance from industries concerned that the bill...
Hosting a ‘.co.za’ Website in South Africa | What we do
Website Hosting. What is the best thing to do? It's a complex answer, and it depends what you want to do going forward. In simplicity, the two main options for the beginner in the world wide web would be: Short term You are just looking to have one website or client,...
Reputation Management | What it is, and how it works
Reputation management has been on my radar this year in a big way. Three separate stories, and two new clients from it. The first two stories (and clients) had a problem with their search results, and didn't like what they were seeing - or rather, what their potential...
GridFA | Forensic Accounting based in Cape Town
GridFA stands for Grid 'Forensic Accounting', and that is their prime business. It’s not often the man on the street needs a forensic accountant (if ever) but in a country full of corruption (#KPMG) one can imagine these guys keep themselves busy! Much like insurance,...