the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
Bing | An Alternative to Google
In terms of searches, Bing is the second best option to Google, with Yahoo in third and it may be worth your while seeing if it can help your site's SEO rankings. What an SEO expert should do for you, from day one, is set up your website to be indexed with Google...
Xzibit Marketing | Brand Activations & Exhibition Stands
Xzibit Marketing do two things very, very well. Brand Activations and Exhibition Stands. There is something special about that, namely they deliver world-class service to their clientele because they aren't so diversified that they lose out on service delivery. Their...
GMT+ | A new client in the world of Behavioural Economics
GMT+ specialises in Behavioural Economics - a nifty new term that most won't understand. Just imagine normal Economic insight mixed with more down to earth, streetwise Psychology. That's as accurate as I will get, for the rest, get in touch with them 🙂 We are going...
Rwanda’s Example to Africa | How Rwanda is leading the way in Africa
1994 was a year of untold horror for the small East African country of Rwanda. Three months of genocide irreversibly scarred that nation and, in the eyes of the world, the nation was beyond any turnaround. How could a country ripped apart by ethnic violence, division...
Steaming Ahead | A company at the forefront
Recently at a conference in Cape Town we met an industry expert, Paul. He worked for the company Yellow Tree, as experts in the air consulting specialist. His insight into his country's air pollution was astounding - we couldn't believe how far they had come in such a...
The Funnel | The crucial macro-level view you need to see
The "funnel" is the idea that as people enter your website as they navigate through your website, that number dwindles down to a small percentage who become customers. So imagine, say, 500 potential customers come to your website, and 100 of those 500 click through to...
Lift & Load London | Another UK client enters our books
Lift & Load is our newest client and perhaps this is out sixth British client? I have lost track but certainly between #5 and #10. #10 client, not #10 Downing Street. Lift & Load does really niche moving around London, and into the rest of the UK and Europe....
Fuel Efficient Aeroplanes | The latest and greatest
The growing aviation industry has a large impact on climate change, producing more CO2 emissions than any other method of transport. The efficiency of aircraft, therefore, does not only cost the environment, but also the passenger through their airfare. In order to...
Crystal Lodges Uganda | Welcome to a new Client
Today we welcome Crystal Lodges Uganda as a new client. We are very stoked to be burrowing our way into both the Ugandan market, and the accommodation and safari market, too. Firm believers in supporting our local Africans, and advertising to the world how epic this...
WordPress Security | WordPress Series #4
Wordpress Security is vital in this day and digital age. With 25% of the world's websites being a Wordpress one, it's likely that 25% or more websites being hacked are built using that platform. To be honest, I would say 50% at least because some % of the whole will...
Coal Power Plants | What do they emit?
Recent reports have revealed that the number of power plants constructed (either by the commencement or completion of building) each year is rapidly decreasing. Further, the number of active plants which are being retired is increasing both in South Africa and...
Core Furniture | First furniture client on our books
Core Furniture approached us to help with the search results they were seeing. A big player in the industry, and largely targeting high-end imported furniture, they are a typical company in need of SEO. What I mean by that is they have a brand presence, a physical...
My love of airports | A child’s fascination
I feel sorry for adults. One look at them standing next to a child at an airport and you realise that with all their years behind them, they have missed something. Or lost it. A train station is no different, or a canning factory, or a dry dock. A child will stare in...
WordPress Plugins | WordPress Series #3
Wordpress Plugins are a given. If you are willing to work with Wordpress, you need to be willing to give in to using the plugins that integrate with it. There are pros and cons to them, but I think the pros far outweigh the cons. That said, if you have the budget,...
Climate Change | How it will affect coastal cities
Climate change is a fast-growing and unavoidable threat to the planet; with the global temperature rising on average by 0.8â—¦C in the last 100 years1, the severe warming of the earth is responsible for the critical, and soon-to-be irreversible changes to our...
Landing Pages | What they are, and Why you need Them
Landing Pages are the start of good UX. UX stands for User Experience, and a good 'UX' is every web developers dream for those that use the website. We all want to go to world-class websites that are easy to navigate, communicate clearly, are soft on the eyes, and get...
wiGroup | New client added, full of promise
wiGroup is our newest client - hot off the press, that is the exciting news for today! We aim to help them reach into new territories overseas through Google Ads, and other avenues but also have some unique tasks ahead involving their social media and SERP's. They are...
Busiest Airports | Where, When, & Why
The top 20 busiest airports accounted for 17% of all passenger traffic in 2017; the Airports International Council (ACI) reported a total of 1.5 billion travellers flew in 2017 (a 6.6% increase on previous years). As the air travel market rapidly increases, airports...
WordPress Themes | WordPress Series #2
If you are into Wordpress, you are likely quite into a Wordpress theme. We generally like what we are used to, but what are the definitive themes out there? Who has the most users and/or downloads and who is worth taking note of? We would hate our readers to use the...
Environmental Resources Management (ERM) | What does this company do?
Environmental Resources Management (ERM) is a company which specialises in providing consulting services to large companies (both private and government) to enable them to better manage and understand their impact on society and the environment. ERM has provided...
Website Performance | Some things to look out for
When you are talking to a web developer who is going to build your new website, how do you know what to look out for in terms of website performance? It's really tricky knowing the key metrics without having been trained in the industry. Generally, I would imagine you...
Green Spaces | Places in London to unwind in nature
Green spaces are the perfect way to escape London’s busy streets and towering skyscrapers - no matter the season, you’ll always find a beautiful garden to explore. Parks and gardens cover approximately 35,000 acres of London and the surrounding areas, so a...
SSL Certificates | A really basic introduction
An SSL certificate (simply put) is a method of verifying that browsing on a website is secure. The famous green padlock (seen on the top left of a browser) shows you in one glance that you can safely trawl around to your heart's content and not worry that your data is...
Environmental Engineers | What do they do?
In recent decades, society has come to realise that exploiting Earth’s precious resources to support a consumerist lifestyle is unsustainable. Refusing to change could place future generations at risk of an exceptionally poor quality of life (and even extinction) due...
WordPress SEO | WordPress Series, Article #1
Wordpress is a powerful, incredible platform that lets people ease into the world of making websites and with that comes the opportunity to learn SEO. Every website needs good SEO (well, there must be some exceptions) but by and large a website that is beautiful,...
Seoul Airport | Why it’s rated so highly
I’ve been to Seoul Airport a total of eight times, this is likely more than the average person on earth. My arrivals are short and sweet almost always making my way through immigration peacefully on to the bus ticket counter, and then on to my final destination. This...
Air Property | New Google Ads client for 2019
Air Property is our newest client of 2019, and welcome to them. We will be helping them primarily with their Google Ads and ensuring that tourists abroad find their website and use them to book accommodation in Cape Town. We hope that in months to come this dovetails...