the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
WordPress SEO | WordPress Series, Article #1
Wordpress is a powerful, incredible platform that lets people ease into the world of making websites and with that comes the opportunity to learn SEO. Every website needs good SEO (well, there must be some exceptions) but by and large a website that is beautiful,...
Seoul Airport | Why it’s rated so highly
I’ve been to Seoul Airport a total of eight times, this is likely more than the average person on earth. My arrivals are short and sweet almost always making my way through immigration peacefully on to the bus ticket counter, and then on to my final destination. This...
Air Property | New Google Ads client for 2019
Air Property is our newest client of 2019, and welcome to them. We will be helping them primarily with their Google Ads and ensuring that tourists abroad find their website and use them to book accommodation in Cape Town. We hope that in months to come this dovetails...
Hosting | What you need to know
Hosting can be an odd term for the uninitiated. If you refer back to the article on domains you might recall the metaphor of the postal service, and physical addresses. Your domain is like your physical postal address; your hosting is like your local post office....
Africa’s Best Airports | See how they rank up
Airports are ranked on multiple criteria with customer experience as a main focus. The Airport Service Quality awards determine their winners through annual international surveys; 600,000 surveys were answered in over 84 countries to rank the current best airports....
Domain Purchase & Renewal | Every Website Needs This
To begin with, let's quickly explain what a domain is. These web folk who "set up" the internet, or at least, started defining everything made things incredibly simple for us all in their vocabulary. What is difficult is all the initialisms (the shortening of a string...
Air pollution in the modern world
Air pollution in the modern world is something that every responsible global citizen and business owner should be concerned with. Not only does air pollution affect natural environments which can have bearing on economic compliance levels, it also has a detrimental...
Live to Ride | Bonus client targeting escapist adventure seekers
Live to Ride is a subsidiary of Rentacheapie, the affordable Cape Town-based car hire rental company. Live to Ride, however, rents out one thing, and one thing only: Harley Davidson's. Considering the price of them you would think that it's not really a viable...
Turkish Airlines & The Monocle | An intriguing partnership
Every now and then I buy The Monocle. An expensive magazine, and full of things I cannot afford, it is a rare treat. However, for my annual leave this year I departed with nine books, a full copy (or two) of the FT, and The Monocle. I devoured each page and each...
Google Data Studio | The next Level
Google Data Studio is like Google Analytics, on creatine. It helps you to see all your data in one place, but importantly, from a myriad of platforms. Google Analytics is more than enough for most people and businesses but you may be that guy who wants to wow a client...
Teatime
Camellia sinensis. Two Latin words, one plant. Five minutes to make it, four ingredients with which to do so. T. A tea junction. A tea injunction. A meeting of the family, a meeting of minds. Boil the water, take down the big pot, throw in the teabags –...
Crystal Café Society| A new once-off client with a twist
Crystal Café Society houses a website full of decent content that hopes to bring internet searchers to their site. From there they have an array of aspirations, including monetising their content as they are often affiliate links. It's a strange world we live in but...
Google Suite | Business E-mail and a lot more
Google Suite is a no-brainer for most startups, or small businesses. It offers a whole host of incredible software tools for a paltry $4 or $5 a month, per user. Considering Microsoft Office for business is around $280 - for Word, Excel, Powerpoint, & Outlook -...
Basic on-site Strategy | coming to grips with SEO
So many folk have asked “How did you succeed at SEO?” and so, seeing as it all began with a photography company I started way back in January 2015, I may as well use that as a platform to educate… So, imagine you have a photography company and you are about to build...
Google Ads Campaign | How to Start
Whether it is on-site SEO, a Google Ads campaign, off-site SEO or most likely: all three – I will devise a strategy to ensure you rank highly and are visible to all potential customers. Perhaps the vital first thing to note is that they are all inextricably linked. As...
Yellow Tree Environmental | A new client in Air Pollution
Yellow Tree Environmental specialises in stack testing and monitoring, helping our country's air pollution stay within healthy levels. Before the client brief and doing research into the industry I never gave much thought to "stacks". Those thin towers reaching to the...
DS Property Services
DS Prop, as I like to call them, build homes, renovate them, and generally make living spaces nicer for all their clients. I built their site, manage their hosting, and continue to give them digital support so that they can get new clients through their website. Let's...
Google My Business, Maps, and Reviews | Local is key!
Google My Business is simply a way to register your business with the giant Google themselves so that you appear when people search for you, or your industry term, online.
Rentacheapie | SEO for Cape Town Car Rentals
Rentacheapie is a new client who is hoping to increase their visibility on Google searches (and hopefully Bing by default) in two main ways. First, on local search (by which I mean South African) and secondly, by attracting more Europeans. A pretty seasonal business,...
What is Google Analytics | Why You Need it
Google Analytics is a free piece of software that helps you monitor who is coming to your website, and what they are doing when they get there. For the non-experts who want a quick outline of the main things you need to understand with Google Analytics, here is a...
Google Search Console | A Vital First Step
Google Search Console is another free software tool from Google that allows you to see how your website is performing. Importantly, you need to set this up when you start up a new website and get that oh so precious data from the beginning of time. It's never too late...
this life business solutions
You only have one life, so make it count. Both in leisure time, and in business time. It's business time. Also, I helped this client with their website and SEO, but not their Google Ads - as they had enough business as it is!
SEO Vocabulary | Learn the online world’s “vernacular”
SEO Vocabulary is a much needed thing. I have discovered this the hard way when explaining things over and over to clients, and often the exact same thing to all the different clients. In fact, you probably are a client of mine (or should be) if you are reading this...
Page Content & Off-site Article Publication
Page Content is very important these days; we know this as the industry keeps telling us that 'content is king'. There are two major parts to this that we want to cover. One You want to have content on your site that you think potential customers will want to search...
Air Pollution in South Africa
South Africa and the World Health Organization has released its 2016 update to the Global Urban Ambient Air Pollution Database, revealing which regions in the world have dirtiest air. In 2013, Joburg, being the most populated urban region in the country was...
Off-site SEO & A Link-building Strategy
Off-site SEO means that you attract people to your site with links from other webpages, and bring people to your site by: They click on those links Your website getting a higher ranking from Google (an approval rating in their eyes, of sorts) because you obviously are...
On-site SEO & Website Architecture | How to do this
On-site SEO refers to getting all your ducks in a row on your website. That is a simplification but it involves gearing your site to communicate with the internet at large just what you are about. Remember, SEO stands for 'Search Engine Optimisation' - so the goal is...