the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
Campaign Planning & Long-term Strategy
Campaign planning is probably the next discussion you want to bring up once you have your initial strategy and budget in place. Once you have in mind how to do your on-site SEO, what your industry looks like, how much it will cost you, and how long it will take then...
Industry Insight & Keyword Strategy
Garnering some "industry insight" is essential to do up front as this is pivotal to the success of your SEO strategy. From the very beginning we need to know what it is you do, what you hope to rank for, and importantly: why. From this we can determine how you are...
Zant Gardening Services
Zant Gardening Services has a very specific, targeted business model and really homes in on reaching a small section of Cape Town's southern suburbs. So, while the Google Ads are specific and limited, we see great CTR's and converion data potential. Though I love...
Wildeflower | Pro-bono once-off local Cape Town client
Wildeflower is perhaps the best go-to wedding florist company in South Africa, and certainly in the Cape. We are incredibly proud to know the owner personally and have helped her in the early years to formulate her SEO strategy. One of our quickest success stories is...
Chota Peg & Lime | Web, SEO, and Google Ads Client
Chota Peg & Lime was one of our first international clients. Based in London, UK they have opened up many doors for us that side and we are proud of their growth too. Not many of our clients opt-in for a "full package" as it were - comprising SEO, Google Ads, a...
Ecolution Consulting | On-site SEO for a local business
Ecolution Consulting required a new website and primed on-site SEO in order for their website to rank for the correct terms. Focusing on Green Building Consulting, LEED certification, sustainability and a whole host of terms related to that industry it was a simple...
South Korea | An antonym to South Africa
I cannot ever imagine a tourist brochure convincingly attracting you to visit South Korea and, in honesty, don't think there are any tourist brochures trying to do such a thing. However, after having recently spent some time there, I would like to stand up for this...
Baithe Photography | First SEO and Google Ads Client
Baithe Photography is technically our first SEO client of all time. Way back in March 2015 is when I got into SEO, pretty quickly after getting into building a website, as not only did I need this photography website to look good, I needed it to rank! And so began the...