This past week I wondered whether the next step for my business’s online presence was going to be “WhatsApp for Business”. I haven’t answered that one yet, partly because I am tired of answering Whatsapps….
I feel like – and kind of hope that – things lie Instagram and Tiktok and Facebook will die off – losing customers every year akin to Japan’s population implosion. But Whatsapp is a wonderful addition to a business – easily helping clients find out what htey need, and those companies easily dealing with clients.
I find this especially true in the world of medical service where you need to chat to your doctor, physio, surgeon, etc etc and get rapid replies, and the abiility to drop pins, upload pdfs, send bills, take screengrabs, upload imaes of your leg’s rash and so on. I don’t think IG, Tikkety-Tok, and Phase-me-out-please-Book will ever come close to being so helpful.
Anyway, I should know soon enough, and when I do know, I hope to help clients embrace the new way of working and optimise their business dealings.