Every Smile is a fast-growing, modern, interesting dentistry practice. They are a new client, and I’m super excited to see what can be done. They need help with so “many things marketing”, but also, they don’t need help with a lot of things because they are savvy, well-educated, and have years of success behind them.
The medical space of things is super interesting to me, having interacted with it a lot in the last few years. There’s much room for growth, mainly on the operations side, but also just with communication between patients, their practitioners, medical aids, and everything in between. I find communication and the logical privacy, legal, and cybersecurity implications super interesting, but my main goal and love in this world is… efficiency! Bear in mind – and this isn’t dentistry alone, this is medicine – you are often under duress or very stressed, either because you are ill or because your child or someone you love is. To get this right in a palatable fashion is quite important, and I relish the challenge.
I don’t know if anyone’s doing this perfectly worldwide, but I’ve looked at three different countries, and there is a lot of potential for South Africa to be leading in this space. I also really enjoy a business called Clinico, based out of Melbourne, Australia. They are doing some very cool things, and there’s nothing to prevent us in South Africa from doing something just as good as them.