Google Ads – The typical initial, weekly, & monthly tasks
- Keyword research
- Create ad copy
- Create campaign for each country
- Create ad groups for various services
- Determine bid strategy
- Make bid adjustments, including:
- Device adjustments (desktop vs tablet vs mobile)
- Gender adjustments (male vs female vs other)
- Age adjustments (18-65+)
- Time of day, day of week (24hrs, 7 days a week – any combination of these)
- Create Extensions
- Continually improve ads – Re-write ad copy so it improves each month
- Continually add more keywords
- Continually add to the negative keyword list
- Pause keywords that don’t perform – ones that do not convert
- Creating audience/s for remarketing
- Remarket to non-converters
- Push Google Ads insight to SEO content strategy
- Improve website’s landing pages
- Report monthly on Google Ads performance
There is of course plenty more, but as I get asked so often, I thought I’d compile the basics above, and then add to it when I get more time down the line. I actually created a set of videos for my clients – eight videos of about 5-10 minutes each, that goes through all the key things to maintain on a weekly basis. Shout if you’d like access to them, and we can make a plan…