The Megara site will tell you that they love “creating inspired events around your most special celebrations and corporate occasions” and it’s my job to give them an SEO once-over and ensure they are aware of the their industry’s online presence, and how they can fit in among the heavy competition.
After that, the hope is to see if there is enough scope to do more marketing work for them, and knowing which strategy will give them the most leverage, so they grow in awareness and ideally revenue, too.