Industry Insight Articles

Discovery Miles | Loyalty in 2023

I finally took the plunge to get behind Discovery Bank early this year; it was probably in January because that is the month that is quiet for me, and I use it to do all that "life admin" like looking at my home and car insurance, for one. It had been in the back of...

SPQR, Asterix, and World Dominance | AKA Empires

Here is a very cool map, accurate of mid-August 2023. World map of what...? Let me know what you think it represents? A prize for guessing is a flat white coffee, on me. Drum roll... It's a map of the countries my clients operate from, or are based in. You can easily...

Five Inspirational South African Women in STEM Careers

As our world embarks on the Fourth Industrial Revolution, where technology is becoming increasingly complex and embedded in the development and transformation of research capabilities, we feel that it is crucial to encourage and equip young girls and women to strive...

Marmite but Dad won’t | Parenting in 2022

We ate a lot of marmite this year. My wife and I, that is. It's because when you are a father of a baby you have precious little time, and when you do need to eat, you make marmite toast. It's also because the yeast in Marmite helps with something nutritional for my...

Woolworths Loyalty | Or lack thereof

Mar 5, 2024 | Loyalty

I spent some time writing about Discovery Vitality, Discovery Bank, and all the rest of it (Health, Driving, Exercise...

Hoist Hire | Making london more liveable

Feb 4, 2024 | Cities

When lifting, lowering or moving a load, a hoist is a useful device in making the job easier. Hoists come in a variety...

Hire an SEO who “gets” your industry. If when telling them about your business they seem to drift away and stare out the window, or worse, don’t even ask about your business, then run away immediately! I’ve listed a few industries I am passionate about as of writing this, and it will grow with time. For now it’s primarily: cities, travel, air pollution but in time it will touch on the airline industry, education, and food. A lot of the things are interrelated, so it’s not so clear cut, but don’t use me for your new R&B app – I can deliver some value, but rather pick someone who loves R&B and gets the target market, knows the influencers, memorises the hashtags, attends the concerts etc etc.