Industry Insight Articles

Pick n Pay | Have they lost their way

There has been mention in the press of late that Pick n Pay are Flailing. Subjective opinion of course, but echoed out across the interwebs by many. Objectively, they had their first loss in a financial year ever. Not one to just let this time in history pass me by, I...

So Rare | intersection of business

Sorare is a combination of the world of fantasy sports, blockchain technology, and investing. I think that is quite novel, right? I've certainly not heard of anything that resembles that business model, but then I have never played "fantasy football" and the like. All...

Woolworths Loyalty | Or lack thereof

I spent some time writing about Discovery Vitality, Discovery Bank, and all the rest of it (Health, Driving, Exercise etc) in some former posts, which should all show on the loyalty section of my site. But it occured to me in that basic maths experiment (is Vitality...

Hoist Hire | Making london more liveable

When lifting, lowering or moving a load, a hoist is a useful device in making the job easier. Hoists come in a variety of shapes and sizes, each suited to different tasks and different contexts. They can be operated manually or electrically and may be fixed or mobile....

Hire an SEO who “gets” your industry. If when telling them about your business they seem to drift away and stare out the window, or worse, don’t even ask about your business, then run away immediately! I’ve listed a few industries I am passionate about as of writing this, and it will grow with time. For now it’s primarily: cities, travel, air pollution but in time it will touch on the airline industry, education, and food. A lot of the things are interrelated, so it’s not so clear cut, but don’t use me for your new R&B app – I can deliver some value, but rather pick someone who loves R&B and gets the target market, knows the influencers, memorises the hashtags, attends the concerts etc etc.

Great marketing

Great marketing

I could write 20,000 words on great marketing, and there will be that many articles, infographics, webinars, podcasts,...

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