Industry Insight Articles

Freedom Day Reflections | Why we still have work to do in ensuring that education is equal for all

Freedom Day is intended as a day of celebration, a day on which South Africa is called to reflect on the freedom that came with entering a democratic system. While each citizen now has the opportunity to cast their vote, the legacy of inequality still looms over our...

Outdoor Education | Benefits of learning outside

With the 21st Century working environment requiring people to have a deeper sense of not only their surroundings, but also of themselves, outdoor education is growing in popularity. Let’s take a brief look at what it means to take the classroom outside and how this...

Conservation Photography | How to create images that inspire change

Conservation Photography began its journey a long time ago, but was only officially recognised in 2005 as a niche category of photography and has gained much traction recently. While images have always been a powerful tool in conveying important messages,...

For the love of learning | South Africans who fought for education

Learning should not be a privilege, it should be something everyone has equal access to; I believe that education is a tool for change, and that it empowers. For this month, we have decided to pay homage to just a few South Africans who stood up for the right to...

Penguins and Metaphors

Dec 30, 2023 | Business

I took this photo of a pengiun years back on a day trip round the Peninsula of Cape Town - easily one of my favourite...

2030 | A “Give me Space” Odyssey

Oct 1, 2023 | Business

This essay below attempts to make a big claim, just for the sake of making one, and let’s see how it plays out. There...

Hire an SEO who “gets” your industry. If when telling them about your business they seem to drift away and stare out the window, or worse, don’t even ask about your business, then run away immediately! I’ve listed a few industries I am passionate about as of writing this, and it will grow with time. For now it’s primarily: cities, travel, air pollution but in time it will touch on the airline industry, education, and food. A lot of the things are interrelated, so it’s not so clear cut, but don’t use me for your new R&B app – I can deliver some value, but rather pick someone who loves R&B and gets the target market, knows the influencers, memorises the hashtags, attends the concerts etc etc.