Industry Insight Articles

Penguins and Metaphors

I took this photo of a pengiun years back on a day trip round the Peninsula of Cape Town - easily one of my favourite things to do in this epic city. Ideally, it's early summer, a midweek trip to skip the crowds, you have a friend or two, some beach bats, and you hit...

2030 | A “Give me Space” Odyssey

This essay below attempts to make a big claim, just for the sake of making one, and let’s see how it plays out. There is going to come a big turning point in the world, and a lot will change from then on, and for the sake of having some kind of line in the sand, I am...

Discovery Miles | Loyalty in 2023

I finally took the plunge to get behind Discovery Bank early this year; it was probably in January because that is the month that is quiet for me, and I use it to do all that "life admin" like looking at my home and car insurance, for one. It had been in the back of...

SPQR, Asterix, and World Dominance | AKA Empires

Here is a very cool map, accurate of mid-August 2023. World map of what...? Let me know what you think it represents? A prize for guessing is a flat white coffee, on me. Drum roll... It's a map of the countries my clients operate from, or are based in. You can easily...

Hire an SEO who “gets” your industry. If when telling them about your business they seem to drift away and stare out the window, or worse, don’t even ask about your business, then run away immediately! I’ve listed a few industries I am passionate about as of writing this, and it will grow with time. For now it’s primarily: cities, travel, air pollution but in time it will touch on the airline industry, education, and food. A lot of the things are interrelated, so it’s not so clear cut, but don’t use me for your new R&B app – I can deliver some value, but rather pick someone who loves R&B and gets the target market, knows the influencers, memorises the hashtags, attends the concerts etc etc.