Reputation Management | What it is, and how it works

Reputation Management | What it is, and how it works

Reputation management has been on my radar this year in a big way. Three separate stories, and two new clients from it. The first two stories (and clients) had a problem with their search results, and didn’t like what they were seeing – or rather, what...
The Funnel | The crucial macro-level view you need to see

The Funnel | The crucial macro-level view you need to see

The “funnel” is the idea that as people enter your website (say, 500 potential customers) over time that number dwindles down. So imagine that 100 of those 500 click through to your pricing page, 200 to your services page, and 200 leave your website. Then...
SSL Certificates | A really basic introduction

SSL Certificates | A really basic introduction

An SSL certificate (simply put) is a method of verifying that browsing on a website is secure. The famous green padlock (seen on the top left of a browser) shows you in one glance that you can safely trawl around to your heart’s content and not worry that your...
Google My Business, Maps, and Reviews | Local is key!

Google My Business, Maps, and Reviews | Local is key!

Google My Business is simply a way to register your business with the giant Google themselves so that you appear when people search for you, or your industry term, online. For example, I search for ‘vineyard hotel’ and this is what crops up: When someone...
Page Content & Off-site Article Publication

Page Content & Off-site Article Publication

Page Content is very important these days; we know this as the industry keeps telling us that ‘content is king’. There are two major parts to this that we want to cover. One You want to have content on your site that you think potential customers will want...
Off-site SEO & A Link-building Strategy

Off-site SEO & A Link-building Strategy

Off-site SEO means that you attract people to your site with links from other webpages, and bring people to your site by: They click on those links Your website getting a higher ranking from Google (an approval rating in their eyes, of sorts) because you obviously are...