what an SEO specialist does each day
Many clients, past and present, have asked: ‘What goes into SEO? What is involved, and why the large cost?’.
In an effort to answer these questions and paint a picture on what a typical “day in the life of an SEO specialist” looks like, I give you the below. Tonnes of resources, links, names, brands, concepts, jargon, and more. The internet is a veritable “wild west” and us SEO cowboys try to keep the peace.
I have broken it down into a few categories here, and then below you can see the list of each item
Building a website, migrating one, backing it up, ensuring it is SSL enabled, uses a CDN and more. These types of things help your website to be performant in an age where Google insists that they are.
Google admits that there are over 200 ranking factors in their algorithm. I try and focus on the most important whilst not ignoring the lesser ones. Scroll on down to see what that can include.
It’s not possible to do much on a computer without the right tools, and we need many of them! I love being transparent, so read below to see what I have in my digital “toolbox”.
Twitter, Instagram, Facebook, YouTube, Remarketing on the GDN, and so much more. Although I specialise solely in Google Ads (coupled with SEO) it is vital I have some grasp of (and way of measuring) the above methods of advertising.
Much like the tools in the toolbox, there are various platforms, like Google Ads or Analytics, that I use to get the work done. Maybe it is a case of choice wording or semantics but I see these more as the “battlefield”, and the tools as the “weapons”.
SEO sits within a bigger function, and that is marketing. To do SEO correctly a “digital architect” would need to know what is happening with sales, marketing, advertising and their respective goals. Learn what areas I cover down below.
The Year I ventured into SEO & PPC
all time clients i have helped
Active Clients i'm working on
Percent of my day I spend learning, and upskilling
- Google Display Network (GDN)
- Google Ads (PPC)
- Google Remarketing
Ensure that your website has “all the boxes ticked” so that Google prefers your website to the competition. I can help.
some of the articles, posts, and
resources from my blog
How you Would optimise a typical page of your website for "better SEO"05August, 2020Tools, Tips, TricksI get asked this often, in a myriad of ways and so I finally collated all that I'd written in mails, documents, and...
SEMRush vs Serpstat | Let me help you make a choice08June, 2020Tools, Tips, TricksWe all started somewhere. We had to. My SEO journey began with the free Mozbar extension on Chrome, Google Analytics, Google Search...
Mapping out the best places to have tea in cape town using Google maps. The sun never sets on the British Empire. Or never set. It does now if you consider that those days are over.