what an SEO specialist does each day
Many clients, past and present, have asked: ‘What goes into SEO? What is involved, and why the large cost?’.
In an effort to answer these questions and paint a picture on what a typical “day in the life of an SEO specialist” looks like, I give you the below. Tonnes of resources, links, names, brands, concepts, jargon, and more. The internet is a veritable “wild west” and us SEO cowboys try to keep the peace.
I have broken it down into a few categories here, and then below you can see the list of each item
Building a website, migrating one, backing it up, ensuring it is SSL enabled, uses a CDN and more. These types of things help your website to be performant in an age where Google insists that they are.
Google admits that there are over 200 ranking factors in their algorithm. I try and focus on the most important whilst not ignoring the lesser ones. Scroll on down to see what that can include.
It’s not possible to do much on a computer without the right tools, and we need many of them! I love being transparent, so read below to see what I have in my digital “toolbox”.
Twitter, Instagram, Facebook, YouTube, Remarketing on the GDN, and so much more. Although I specialise solely in Google Ads (coupled with SEO) it is vital I have some grasp of (and way of measuring) the above methods of advertising.
Much like the tools in the toolbox, there are various platforms, like Google Ads or Analytics, that I use to get the work done. Maybe it is a case of choice wording or semantics but I see these more as the “battlefield”, and the tools as the “weapons”.
SEO sits within a bigger function, and that is marketing. To do SEO correctly a “digital architect” would need to know what is happening with sales, marketing, advertising and their respective goals. Learn what areas I cover down below.
all time clients i have helped
Active Clients i'm working on
top three ranking terms
The Year I ventured into SEO & PPC
- Google Display Network (GDN)
- Google Ads (PPC)
- Google Remarketing
Ensure that your website has “all the boxes ticked” so that Google prefers your website to the competition. I can help.
some of the articles, posts, and
resources from my blog
SEMRush vs Serpstat | Let me help you make a choice08June, 2020Tools, Tips, TricksWe all started somewhere. We had to. My SEO journey began with the free Mozbar extension on Chrome, Google Analytics, Google Search Console, Google My Business and any other piece of...
Canonical Tags and Duplicate Content | The basics explained05May, 2020SEOIt comes up often. "What does canonical mean? And what is a canonical tag?" and if not that, then the error from getting this wrong: "What is duplicate content and why is my site penalised for...
In this first tutorial we shall see what goes through my head when I see how you rank. We shall be doing this for a prospective made up client who is trying to rank for the term "pizza oven installation England", and all the derivatives. Essentially, they make...