If you’re reading this, you’ve navigated a website before. If you’re normal, you’ve likely navigated hundreds,...
SEO Articles
Citations, Academia, and SEO
If you know some of the history of Google, you will know that it developed off the back of a PhD project at Stanford....
SEO. My world, and the way I entered into digital marketing, Google Ads, and a hundred other things that are all loosely related. SEO is ‘broad and deep’ as someone once advised me – there is so much to know, across so many varied parts of the interwebs. It really suits me, as someone who devours knowledge in my leisure time, never mind my 9-5. For those who are uninformed, it stands for Search Engine Optimisation and was apparently coined by the “father of SEO” Bruce Clay. The idea is a search engine (like Yahoo, Google, Baidu) wants to match users queries with sites that have what they want and for a site to succeed and appear, their site needs to be “optimised”. It’s a little more in depth than that, but that is the idea in a nutshell. Browse my blogs and site for more information on how it all fits together, the 200+ ranking factors Google judges you by, on-site vs off-site SEO, and much much more.
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