Industry Insight & Keyword Strategy

Industry insight up front is pivotal to the success of your SEO strategy. From the beginning we need to know what it is you do, and what you hope to rank for, and importantly: why. From this we can determine how you are performing, how your competitors are (if any),...

What is AdWords?

AdWords is simple the system by which you pay Google to advertise your business and its services at the top of their search results. Google returns search results based on what users search for, and so, if they search ‘Cape Town plumber’ they will list...

What is SEO?

SEO is currently one of the most searched terms, and sought after skill sets in business today. A term, a title, a job, a noun, a verb… But just what is it!? It stand for ‘Search Engine Optimisation’ and while many people think “that just means...